Actor and producer, Matthew McConaughey, has a theory: football was invented for food. In the first Uber Eats ad of the season, which debuted last month during Thursday Night Football, the Interstellar star connects the dots between football and food, pointing out some uncanny similarities that suggest the two were always meant to go hand in hand.
Created by Special US, McConaughey watches the game with San Francisco 49ers’ running back Christian McCaffrey and runs down a laundry list of iconic football players, like Jerry Rice and Sauce Gardner, as well as football terminology such as quarterback “scrambles” and “pancake” blocks. Using a tongue-in-cheek delivery and Texas drawl, these references hint at a greater, tongue-in-cheek conspiracy that football has always been about food. Watch below:
REELated:
This is the first in a series of ads from Uber Eats aimed at football viewers throughout the season. The campaign takes a fun approach, designed to entertain while promoting the brand platform as the go-to food delivery service for game days. To align with these ads, Uber Eats also plans to roll out game-day deals to satisfy hungry football fans as they watch the action unfold.
CREDITS:
BRAND: Uber Eats
- Vice-president, global marketing: David Mogensen
- Global executive creative director: Danielle Hawley
- Head of marketing, North America: Georgie Jeffreys
- Head of integrated marketing campaigns, North America: Liza Keller
- Global creative lead: Ecole Weinstein
- Senior integrated marketing manager: Meg Fortier
- Senior marketing manager: Stephanie Laurin
- Social & digital marketing lead: Kaitlyn Mendoza
- Senior communications manager: Lexi Levin Mitchel
- Associate creative directors: Tom Kropp, Jordan Rich
- Head of global brand partnership marketing: Molly Spychalski
- Senior brand partnership manager: Kim Guluk
- Senior partnership manager: Michael McAndrew
- Head of organic social: Suzanne Lindbergh
AGENCY: Special US
- Partners, chief creative officers: Matthew Woodhams-Roberts, Dave Horton
- Partner, chief executive officer: Kelsey Hodgkin
- Partner, chief production officer: Vic Palumbo
- Creative directors: Alice Blastorah, Josh Hacohen
- Associate creative directors: Dan Greener, Shelby Lemons
- Creative: Dave Canning
- Social creative leads: Dan Hales, Stew Tribe
- Executive producer: Ali Issari
- Senior producer: Luke Franek
- Group strategy director: Janet Shih
- Senior strategist: Jen Rose
- Social and comms strategy: Dustin Johnson
- General manager: Lily Waters
- Group account director: Lindsay Friedgood
- Account director: Abby Inman
- Creative operations manager: Bryn Wensley
- Talent: Matt Delzell
AGENCY: Special Australia
- Partners, chief creative officers: Julian Schreiber, Tom Martin
PRODUCTION COMPANY: O Positive
- Directors: Jim Jenkins, Thaddeus McCants
- Executive producers: Ralph Laucella, Marc Grill
- Head of production: Devon Clark
- Line producers: Sameet Patadia, Carla Tate
- Director of Photography: Gyula Pados
PRODUCTION COMPANY: Trevor TV
- Director: Trevor Shepard
- Executive producer: Ursula Camack
- Production coordinator: Kiara Cogar
EDIT: Exile
- Editors: Matt Murphy, Shane Reid, Grant Surmi, Rex Lowry, Zaldy Lopez
- Assistant editor: Melanie Newton
- Managing director: CL Kumpata
- Executive producer: Jennifer Locke
- Producer: Chris Meadows
VFX: Pariah
- VFX supervisors: Pat Murphy, Matt Sousa, Mike Wynd
- CG supervisor: Mike Wynd
- Flame artists: Pat Murphy, Matt Sousa, Sam Kolber, Danielle Fowler, Drew Downes, Ruben Llusia, Jameson DeSantis, Baran Bayburt, Michael Vaglienty
- CG artists: Pete Jensen, Mitchell Jaeger, Elizabeth Hammer
- Matte painter: Reid Southen
- Producers: Gladys Bernadac, Andrew Rosenberger
- Production coordinator: Lily Hernandez
- Executive producer: Michael Steinmann
- Managing director: Mark Tobin
COLOR: Royal Muster
- Senior colorists: Gregory Reese, Roslyn Di Sisto
- Head of production: Diane Valera
- Executive producer: Thatcher Peterson
SOUND DESIGN/MIX: Eleven
- Sound designer/mixer: Jordan Meltzer
- Senior producer: Andrew Smith
MUSIC: New Math
This article was brought to you for FREE. Independent Journalism is not. Please support Reel 360 News and Reel Chicago by donating here.
