Tiffany & Co. is leaning into intimacy and emotional nuance with its 2026 Valentine’s Day campaign, a cinematic short directed by Emmy-nominated filmmaker Justyna Obasi of Love Song and starring actress Adria Arjona (Blink Twice, Andor).
Founded in 1837, Tiffany & Co. has long celebrated enduring love through storytelling, craftsmanship, and design. This year’s film continues that legacy with a tender narrative centered on joy, human connection, and the quiet strength that sustains relationships. At the heart of the campaign is the brand’s HardWear collection, positioned as a symbol of love’s resilience and depth.
The film unfolds around a couple sharing an intimate, playful exchange. In an irreverent twist, they pretend to meet again as married strangers, with the husband lovingly describing his wife, played by Arjona, as she listens from across the table. The concept allows small gestures, glances and natural chemistry to carry the emotion. Obasi’s restrained, deliberate direction emphasizes authenticity, making the relationship feel lived-in and real.
Several pieces from the HardWear collection take center stage, reinforcing the campaign’s theme that love is built on strength as much as romance. Through understated choreography and elegant visuals, the film highlights the craftsmanship behind the jewelry while grounding it in relatable, human moments. Watch below:
“A good love story isn’t one note; it’s multifaceted and layered,” said Obasi. “There’s humour, patience and vulnerability, and ultimately, inner strength, the facet of love that HardWear represents. We wanted to show how this strength translates within a relationship.”
The result is a visually refined yet emotionally layered love story that honors commitment in all its complexity.
CREDITS:
BRAND: Tiffany & Co.
PRODUCTION COMPANY: Love Song
- Director: Justyna Obasi
- Managing Partner: Kelly Bayett
- Managing Director: Shirley O’Connor
- Executive Producer: Deannie O’Neil
- Head of Production: Paige Kauffman
- Producer: Nicole Powell
- 1st AD: Hayley Williams
- 2nd AD: Kitty Rajakulasingam
- Assistant Director: Mohini Herse
- Director of Photography: Benoit Soler
- Production Designer: Francesca Di Mottola
- Production Manager: Patch Wadsworth
- Coordinator: Carys Duffield
- Runner: Mohamed Ali
- Wardrobe: Vanessa Reid, Audra Budvytiene
- Stylist: Sam Wright, Harry Langford
- Hair Stylist: Shon Ju, Christian Wood
POST / VFX: The Trafi
- Colorist: Mark Gethin
- Color Assistant: Ali Soofi
- Post Production Supervisor: Rebecca Boorsma
- Head of Production: Angella Zappella
- Flame Lead: Benji Davidson
- Flame Artist: Claus Hansen
- VFX Assistant: Bevery Siu
- Executive Producer: Karena Ajamian
- VFX Producer: Charlotte Preuss
EDIT: Cabin Edit
- Editor: Emma Backman
- Edit Assistant: Diana Seldin
- Producer: Noelle Lucien
- Executive Producer: Hope Duhaime
- Head of Production: Lisa Barnable
MUSIC/SOUND: Barking Owl
- Sound Designer: Gus Koven
- Sound Mix: Mikayla Petersen, Henry Gilchrist
- Executive Producer: Ashley Benton
- Sound Producer: Jenna Panilinan
- Creative Director: Johanna Cranitch
- Music: Houston Fru
- Managing Director: Carol Dunn
REELated:
Anya Taylor-Joy unwraps a world of Tiffany in holiday campaign
