At least one of the Big Game ads this year is going to be short n’ sweet. More like short n’ salty. Sabrina Carpenter is officially entering her Super Bowl era, with a can of Pringles and a classic love game.
Pringles has released the first teaser for its Super Bowl LX commercial starring Carpenter, which will fully air during the Big Game on Sunday, February 8, 2026. The spot marks Carpenter’s Super Bowl debut and leans into playful romance with a very crunchy twist.
In the teaser, Carpenter sits on the ground, holding a can of Pringles, and reenacts the familiar “loves me, loves me not” ritual, except that instead of flower petals, she plucks Pringles chips one by one.
“He loves me, he loves me not,” she says, breaking off each chip. After a dramatic pause, she lands on the final one, gasps, and declares, “He loves me!” before promptly eating it. Watch below:
The clip, first reported by People, is intentionally light and flirtatious, signaling that Pringles plans to stretch the campaign out with additional teasers ahead of Super Bowl Sunday. The brand confirmed more reveals are coming before the full commercial drops.
For Carpenter, the moment reflects just how quickly her cultural footprint has expanded. Fresh off announcing her next album and riding a wave of mainstream visibility, this marks her first appearance in a Super Bowl ad, though it likely won’t be her last.
Super Bowl LX will air on February 8, 2026, from Levi’s Stadium, with Pringles betting that a little romance, a little crunch, and a global pop star is the perfect recipe for game-day attention.
REELated:
SKITTLES will go live with Elijah Wood for Super Bowl
