In the spirit of the holidays, Laughlin Constable created, produced and developed the Hoosier Holiday Cheerfinder – a microsite experience aimed at bringing the “Give Cheer. Get Cheer.” holiday campaign to life by literally giving cheer to players.
Who can’t use a little cheer these days?
The microsite features games and a quiz to help players find the perfect Scratch-off for anyone on their list, along with the chance to win $200 in Scratch-offs. Ho, ho, ho.
ALSO READ: David&Goliath and Guard Bros for Holiday Scratchers
In addition to helping fuel perceptions of the Hoosier Lottery as a fun and engaging brand, and Scratch-offs as a great way to say thank you to anyone on your holiday list, the microsite provides a worthwhile destination for people to click through to from the agency-created paid and owned digital assets, creating a streamlined campaign.
CLIENT: IGT Indiana/Hoosier Lottery
AGENCY: Laughlin Constable
COPYWRITER: Kirsten Dickherber
ART DIRECTOR: Amelie Provosty
EXECUTIVE CREATIVE DIRECTOR: Chris Ebel
FRONT END DEVELOPER: Ryan Kethcart
SOURCE: Laughlin Constable