If you’re working Labor Day, Maxwell House wants to give you a day off

Maxwell House
gets into
the true spirit
of Labor Day
by giving you
a paid day off


According to the AFL-CIO, one in four Americans will be working this Monday. Maxwell House plans to do something about that. The company is offering anyone working on Labor Day the chance to win the equivalent of a paid day off in the form of a $150 Visa reward card.
 
So before you begrudgingly head off to the job, share a photo of yourself or someone you know who is working this Labor Day Weekend, in a tweet to @Maxwell_House with hashtag #LaborOnLaborDay and #Contest between 9/1-9/3. See rules here.
 
Traditionally Labor Day is known as the unofficial end of summer in the United States with a day of beaches and barbecues, music, food, parades, fireworks and fun for the whole family. But The centuries old Federal Holiday was created to honor the advances of the American labor movement and is dedicated to the social and economic achievements of American workers.
 
Maxwell House found one of America’s hardest workers and gave him a well-deserved surprise for Labor Day. This year Maxwell House celebrates truck driver, Ron Kline, for his dedicated service of 53 years without a day off, by treating him and his entire family to a much deserved vacation of his dreams.
 

The Facebook, Twitter and Instagram campaign, developed with ad agency David, includes a video honoring Ron Kline.

CREDITS:
   Agency: David/Miami 

   Client: Kraft Heinz / Maxwell House

   Executive Group Creative Director: Tony Kalathara

   Group Creative Director: Danny Alvarez

   Group Creative Director: Jason Wolske


   Copywriter: Melusi Mhlungu

   Jr. Art Director: Sofie Rosell

   Head Of Global Production: Veronica Beach

   Producer: Octavio Luna

   Business Manager: Barbara Karalis

   Creative Manager: Cristina Moses
   

Managing Director: Paulo Fogaça

   Head Of Account Management: Carmen Rodriguez
   
Account Director: Mariana D’aprile
   
Sr. Account Executive: Carolina Foster


   Assistant Account Executive: Nneoma Chukwueke
   
Strategy Director: Jon Carlaw

   Jr. Planner: Anastasia Lara

   Client: Kraft Heinz / Maxwell House

   SVP, Head Of Brand And R&D U.S.: Michelle St Jacques
   
President: Adam Butler

   Marketing Director: Luke Cole

   Brand Manager: Melanie Graff

   Production: Hey Wonderful
   
Director: Peking
   
Founder / Managing Director: Michael Digiorlamo

   Executive Producer: Sarah Mcmurray

   Line Producer: Mahlin Diamond

   Director Of Photography: Starr Whitesides
   
Coordination: Jared Plotin

   Editorial: Cosmo Street Editorial
   
Sr. Editor: Marlo Caine

   Managing Partner/Executive Producer: Yvette Cobarrubias-Sears

   Head Of Production: Luiza Naritomi
   
Producer: Tina Evanow

   Assistant Editor: Kyle Moriarty

   Music/Sound Design: Beacon Street Studios
   
Executive Producer: Adrea Lavezzoli

   Senior Mix/Sound Design Producer: Kate Vadnais
   
Music Producer: Lindsey Lerman
   
Engineer (Mixer/Sound Designer): Rommel Molina

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