Just in time for Valentine’s Day, Knorr and Tinder have teamed up to help singles turn up the heat—in the kitchen and on their dating profiles. Their latest campaign, #UnlockYourGreenFlag, encourages users to add cooking as an interest on Tinder, as new research reveals that culinary skills make a person more attractive to potential matches.
Dating today is tougher than ever, with 91% of men and 94% of women agreeing that finding love has become more difficult, according to Tinder’s latest Green Flag Study. But one universal green flag that can boost someone’s dating profile? Cooking.
According to the study:
- 93% of Gen Z say cooking makes a person more attractive.
- 56% see it as a sign that someone cares.
- 55% view it as a mark of independence.
- 52% believe it shows thoughtfulness and the ability to care for others.
For those looking to increase their Tinder matches, adding cooking to their profile could improve their chances—as 63% of singles say they are more likely to swipe right on someone who can cook. Meanwhile, 28% won’t even consider dating someone who lacks kitchen skills. Watch below:
“The Green Flags Study tells us that cooking is a universal green flag in a dating landscape full of red flags,” says Gina Kiroff, Chief Marketing Officer at Knorr North America. “With our mission to make cooking delicious, nutritious, and accessible, we’re here to be your wingman in the kitchen. With a little help from our powerhouse flavors and easy recipes, Knorr can help everyone #UnlockYourGreenFlag and win hearts one dish at a time.”
Tinder & Knorr Stir Up Romance with Tasty Insights
Beyond being an attractive quality, cooking can help seal the deal in dating. Knorr and Tinder’s research uncovered even more dating-related food trends:
Recipe for Success – 35% of singles have cooked a family recipe for a date, while 27% have learned to cook just to impress someone—and it works! 79% of singles say a great home-cooked meal makes them more likely to agree to a second date.
Dish That Seals the Deal – Wondering what to cook? Chicken tacos are the top choice for sparking new connections, with 21% of Americans calling it the go-to dish for romance.
Skills That Sizzle – The most attractive cooking skills?
- Creative recipes (53%)
- Strong chopping skills (49%)
- Making dough from scratch (33%)
Timing is Everything – Cooking on the first date? Maybe too soon. 32% say the second date is the perfect time to impress with a home-cooked meal.
More “Green Flags” Singles Find Attractive – In addition to cooking, having a good skincare routine (76%) and being good at sports (61%) are also top attractive traits.
“In a time when it can feel like we’re surrounded by red flags, people are craving something positive and universal—like cooking,” says Devyn Simone, Tinder’s resident relationships expert. “Cooking is more than just a skill; it’s a way to connect, show creativity, and demonstrate care for others. It’s no surprise that singles are turning to the kitchen as a place to spark new connections.”
Where to Find the Perfect Recipes
For those looking to add a little flavor to their love life, Knorr is providing easy, delicious recipes on Instagram and TikTok, helping singles build confidence in the kitchen and attract potential matches.
If you’re searching for love this Valentine’s season, consider adding cooking to your Tinder profile and let Knorr help you #UnlockYourGreenFlag—one dish at a time!
CREDITS:
BRAND: Knorr
BRAND: Tinder
AGENCY: MullenLowe
CONSULTANCY: dcdx
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