Kia sings the praises of driven Latina business owners


Kia Motors America has launched an inspiring new campaign for the all-new 2019 Kia Forte with the help of the Latin Grammy award-winning, all-female Mariachi band, Flor De Toloache.

Both collaborated on a heartfelt digital series celebrating hard-working Latina business owners across the U.S.

About time somebody did.

As part of the campaign, Flor de Toloache embarks on a search across the U.S. in the all-new 2019 Forte to surprise Latina entrepreneurs with a serenading performance of their latest single, “Indestructible.”

Composed together with Kia, the new single, available November 9, 2018 on Spotify, touts modern day Latinas as unstoppable, highlighting their determination, passion, strength and hard work.

For this campaign directed by Sophy Holland, Kia worked with their Hispanic creative agency, Inspire, to share the unique stories of three Latina entrepreneurs, along with their struggles and triumphs as small business owners in America. And well, to sing the entreprenuers praises!

Let’s have a look below:

“We are thrilled to showcase the all-new Forte in an amazing campaign that celebrates the real stories of entrepreneurs as equal parts creators, and community leaders, inspiring Latinas to continue to reach for and achieve their dreams,” said Candelaria Powell, national advertising manager, Kia Motors America.

Powell adds, “As a Latina woman in business, I am honored to see how Kia is committed to showcasing and empowering Latina voices and entrepreneurs.”

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During the content capture, Kia also surprised each Latina entrepreneur with a laptop to help their businesses advance.

When we last saw Kia, race car driver Collette Davis was jumping a new Forte. As spectacular as that was, I really like the genuineness of this campaign. The look on each entrepreneur’s face is priceless. Well done, Kia and Inspire.

You can see the campaign on Kia’s social channels and Hispanic website.

Source: Kia Motors

Contact Colin Costello at or follow him on Twitter @colincostello10.