When we first watched this Kia “K5 Live” stunt on the 72nd Emmy Awards broadcast, our initial reaction was a genuine, jaw-dropping f*ck! Upon seeing it again, our reaction was “dope AF!”
The latest work from our friends at David&Goliath underscores the fact that Kia K5 may just be the most powerful midsize sedan on the road. demonstrates once again its on-road prowess and dynamic performance by taking on an unrivaled, never-before-landed stunt. Ever.
In a stunt straight out of the Fast&Furious, the :60 effort titled “Flat Spin Stunt,” features legendary Hollywood stunt driver Jalil Jay Lynch taking the wheel of the powerhouse K5 once more while pulling off an incredible stunt in the 360 degree, nose-to-tail, flat spin jump between two ramps.
Directed by the most sought after action director in Hollywood Darrin Prescott, known for his visceral directing in films including Baby Driver, Drive, and Black Panther, a challenge was placed in the hands of Lynch, who, despite more than 350 film credits to his name, had never attempted or landed a stunt like this. Actually, nobody had. Until now. Watch below:
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“When we began working with Darrin Prescott (our director) we knew right away that we had someone with a depth of experience in automotive stunts like no other. And we immediately began working with him to isolate a stunt that nobody had ever successfully landed for K5,” said Mark Koelfgen, executive creative director and copy writer at David&Goliath.
He adds, “The ‘Flat Spin’ had been something many stunt drivers had theorized was possible. But none of them had actually pulled it off. As soon as we heard that, we knew that was the stunt we wanted to do. It was just so quintessentially Give It Everything, in addition to setting up K5 as a dramatic contrast to the yawn-fest the sedan category had become.”
Additional elements of “Flat Spin Stunt” include :30 and :15 cut downs that will be used across both broadcast and digital platforms.
F*ck.
CREDITS
AGENCY: DAVID&GOLIATH
- David Angelo: Founder & Creative Chairman
- Yumi Prentice: President
- Laura Forman: Chief Strategy Officer
- Mark Koelfgen: Executive Creative Director/Copywriter
- Frauke Tiemann: Group Creative Director/Art Director
- Stephanie Kohnen: Group Creative Director/Art Director
- Tiffany Smith: Creative Director/Copywriter
- Bennett Austin: Associate Creative Director/Art Director
- Nick Micale: Associate Creative Director/Copywriter
- Kevin Reilly Associate Creative Director/Art Director
- Sarah Mosseller: Associate Creative Director/Copywriter
- Paul Albanese: Managing Director, Broadcast Production
- Curt O’Brien: Executive Producer
- Jesse Roberts: Integrated Producer
- Natasha Royzina: Director of Business Affairs
- Yenia Paez: Senior Business Affairs Manager
- Marlon Pineda: Business Affairs Manager
- Amy Santana: Associate Business Affairs Manager
- Donesh Olyaie: Group Strategy Director
- Jasmine Spraglin: Senior Strategist
- Beka Tesfaye: Junior Strategist
- Jeff Cannata: Communications Planning Director
- Natalie Gomez: Associate Communications Planning Director
- Taylor Grant: Analytics Director
- Genie Lara: Associate Director of Project Management
- Paul Stephens: Senior Project Manager
- Amanda Bercovitch: Project Manager
- David Sukal: Project Coordinator
- Lisa Tanner: Managing Director
- Jay Mattingly: Account Director
- Kylie Lemasters: Management Supervisor
- Nick Janner: Account Coordinator
- Sarah Masket: Account Director, Digital
- Quinn Rufener: Account Executive, Digital
- Britney Bencomo: Assistant Account Executive, Digital
- Peter Bassett: Managing Director, Integrated Production & Technology Services
- Justine Kleeman: Executive Digital Producer
- Genevieve Shah: Producer
- Meagan Steinkamp: Digital Designer
- Kurtis Mirick: Digital Designer
PRODUCTION COMPANY: Feel Films
- Darrin Prescott Director
- Nick HIrschkorn Founder & Owner
- Louise Gagen Executive Producer
- Gary Giudice Executive Producer
EDIT: Spinach LA
- Adam Bright: Editor
- Russell Icke: Editor (via Whitehouse Post)
- Jonathan Carpio: Executive Producer
- Cristy Torres: Producer
VFX: a52
- Patrick Nugent: Senior Executive Producer
- Urs Furrer: VFX Supervisor
- JIllianLynes: VFX Producer
MIX: Eleven Sound
- Jeff Payne: Mixer
- Marco Tornillo: Assistant Mixer
MUSIC: Massive Music
- Scott Cymbala Managing Director
- Ben Einziger Creative Director/Senior Composer
- Kiki McDaniel Music Producer
- Dale Mason Associate Producer
BROADCAST COMPANY: NEP
Jay Summerlin: Vice President
STREAMING COMPANY: DTAGS
- Mike Burk HUB Contact
- Ed Lozano Onsite Engineer
- Traci Covington Shipping
STILLS:
- Lisa Linke Photographer
- Scott Prass Producer
- Onno Sweep Associate Producer
SOURCE: David&Goliath
Colin Costello is the West Coast Editor of Reel 360. Contact him at colin@reel360.com or follow him on Twitter at @colinthewriter1
