Popular website building platform site, Wix.com will return to the Super Bowl on Sunday, February 3, marking it the fifth year in a row that the company has advertised during the big game.
The 30-second spot will run in the third quarter of Super Bowl LIII, featuring Karlie Kloss, internationally known supermodel, entrepreneur and the founder of “Kode With Klossy,” an organization that creates learning opportunities for young women in tech.
Developed by the in-house team, the spot features Kloss updating her website, highlighting some of the many professional features available to the more than 140 million Wix users around the world.
The spot includes the Wix Pro Gallery, perfect for anyone with images to display. Also featured, is the SEO Wiz which provides Wix users with a step-by-step guide to optimize their sites for search engines, ensuring that they will be found first online. Watch below:
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“We love the impact, the excitement and the wide reach of the Super Bowl and it continues to resonate with our audience,” said Omer Shai, CMO at Wix. He adds, “Our campaigns are always a mixture of product, personality and a narrative for our customers. Our vision works across channels so it was easy to take our digital creative and optimize it for the Big Game.”
Kloss has appeared in multiple Wix campaigns since 2017, but this is her first turn for the brand in the Super Bowl. The Chicago-born model makes sense for the brand as her own brand is a program that teaches girls to code and encourages them to seek careers in the tech industry.
The organization hosts free two-week summer camps for girls 13 to 18 during which they build apps and websites using programming languages like Ruby, Javascript, HTML, CSS and Swift.
Source: Wix.com
