American Family Insurance is kicking off the 2025 NFL season with a new spot featuring Green Bay Packers quarterback Jordan Love, extending a partnership that began last year as part of the brand’s ongoing “Life’s Better” campaign. The platform celebrates how the company inspires, protects, and restores customers’ dreams under its iconic red roofline.
Titled “Go Long,” the :30/:15 film centers on the shared excitement of becoming a new homeowner. Love is shown unloading boxes at his new place when a pack of neighborhood kids—led by aspiring sportscaster and kid influencer Jeremiah Fennell—welcome him to the block.
Recognizing their new neighbor, the group coaxes an impromptu pass-and-catch session with the QB. Over the action, an announcer underscores the campaign promise: life’s better when you feel protected—because a new house is the start of a new journey—and invites viewers to bundle home and auto to save. Watch below:
“We are excited for Jordan Love to enter year two with us—a true Dream Champion,” said Sherina Smith, CMO at American Family Insurance. “The story of the dream team from last year’s ‘Dream Fearlessly Bowl’ continues in this year’s work, and we are thrilled to share the next chapter.”
Created by Elite Media, American Family’s agency partner, “Go Long” debuts this month and will run regionally throughout the football season across the insurer’s local markets.
“Jordan Love’s journey from first-round pick to starting quarterback in the NFL is the stuff dreams are made of,” added Jindai Joseph, Executive Creative Director at Elite Media. “Just as American Family understands: when customers feel confident and fully protected in their homes, they can dream fearlessly.”
CREDITS:
BRAND: American Family Insurance
AGENCY: Elite Media
EDIT: Union
Editor Tim Thornton-Allan
COLOR POST/VFX: Framestore
RECORD & MIX: Sonic Union
Mixer/Sound Engineer Mike Marinelli
Music / Song: Eye Of The Tiger, Performed by Survivor, Courtesy of Rude Music, Inc., Courtesy of Sony Music Publishing, LLC. Written by Frankie Sullivan and Jim Peterik, Courtesy of Sony Music Publishing, LLC and Warner Chappell Music, Inc.
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