In a groundbreaking debut, Warner Bros.’s teaser trailer for the highly anticipated sequel Joker: Folie à Deux has taken the internet by storm, amassing a staggering 167 million views in its first 24 hours. Headlined by Joaquin Phoenix reprising his role as the titular character and featuring Lady Gaga as Harley Quinn, the trailer’s release marks a monumental moment for the studio.
Premiering online immediately after its unveiling at Warner Bros.’s CinemaCon presentation in Las Vegas, the Joker: Folie à Deux trailer quickly became a sensation, propelled by Lady Gaga’s immense social media following of 150 million. Within hours, the trailer skyrocketed to the #1 trending spot on YouTube and continues to captivate audiences, boasting 15.6 million views on the platform alone.
The trailer’s impact extended beyond YouTube, dominating social media platforms with 10 related terms trending on X, including #JokerFolieADeux, Gaga, Harley, and Joaquin Phoenix. Surpassing the debut of the first Barbie trailer, the Joker sequel trailer has become Warner Bros.’s biggest launch in recent memory, setting a new standard for digital marketing success. Watch below:
REELated:
Warner Bros. executives are thrilled with the trailer’s reception, recognizing its potential to surpass the box office success of its predecessor, which grossed over $1 billion worldwide. With the addition of Lady Gaga to the cast and the overwhelming initial interest, the studio anticipates even greater success for Joker: Folie à Deux.
Directed by Todd Phillips, who helmed the original Joker, the sequel promises a unique cinematic experience where music plays an integral role. While billed as a jukebox musical set around Arkham Asylum, Phillips clarified that the film’s musical elements complement the narrative rather than define it.
Starring an ensemble cast including Zazie Beetz, Brendan Gleeson, Catherine Keener, and more, Joker: Folie à Deux is slated for release on October 4, exactly five years after its predecessor. Audiences can expect a visually stunning experience as the sequel screens in the Imax 70mm format, promising an immersive journey into the dark and captivating world of the Joker.
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The Geek is a working screenwriter, director and screenwriting instructor.
