Chicago creative vet has been
for 25 years+
MARC USA President Cari Bucci Hulings has announced that Joe Burke has been promoted to EVP/ Chief Creative Officer.
Burke, who joined MARC USA in 2011 and was formerly Executive Creative Director in the Chicago office, now has oversight of creative across the agency’s three offices which include Chicago, Boston and Pittsburgh.
Burke’s all-star resume includes creative leadership roles at DDB, Element 79, FCB and JWT prior to MARC USA. Perhaps, best known for the iconic, multi-award-winning “Is It in You?” campaign for Gatorade, Burke has been helping consumers fall in love with brands for more than 25 years.
In addition to Gatorade, his wide range of experience includes work on Rite Aid, True Value, Payless ShoeSource, Ruby Tuesday, Navistar, Quaker Oats, Life Cereal, Capitol One, Frito-Lay, Coors and American Family Insurance. Here is one of Burke’s Gatorade spots:
Bucci Hulings says, “Joe is the ideal creative. He’s a truly gifted storyteller, but just as important, he’s such a great leader and genuinely good person – committed to mentoring and developing talent.”
Burke has won all the top creative awards but says he’s most proud of his multiple EFFIEs and the real business results he has achieved for his clients.
He adds, “I love the entrepreneurial vibe at MARC USA. From the day I got here, the agency has honored entrepreneurialism and independence – always brave and always seeing brands in fresh, new ways. These are critical factors in making great work happen.”
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On a personal note, I worked with Joe at FCB during the famed Gatorade years. If he and his partner, Danny Schuman, had not supported my art director and myself during those years there would have never been breakthrough spots for the Gatorade Fierce campaign.
This is well deserved. Congrats, Joe.
Source: MARC USA
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