Jimmy Buckets just got a new co-star—and it’s 100% baked with absurd confidence. In Cheez-It’s newest campaign from Fallon, the NBA’s boldest baller, Jimmy Butler, links up with the brand’s equally confident cracker mascot Cheez for a hilarious two-spot series titled “Lessons.”
As Cheez-It continues its reign as basketball’s most absurdly obsessed fan, the snack brand proves once again that it can go toe-to-toe with the sport’s biggest personalities—on and off the court.
One spot finds Butler and Cheez pulling up to the tunnel, hyping themselves up before game time like seasoned pros. Watch below:
The second leans into courtside style, with Cheez trying on some red-and-yellow kicks that match his salty swagger—complete with Butler offering fashion pointers.
Coming off the heels of Cheez-It being named the first-ever Official Snack of the Indiana Fever, the campaign ramps up the brand’s deepening ties to the hoops community.
The campaign is running across TV, connected TV, online video, and social—making it almost impossible to scroll your feed or catch a game without seeing Butler and his crispy sidekick dropping cheezy knowledge.
Known for his meme-worthy moments and fearless fashion statements, Jimmy Butler has been a walking highlight reel both on and off the court. Pairing him with Cheez—a mascot with the energy of a walking snack attack—is just the kind of bold, playful combo that elevates the campaign from silly to unforgettable.
Catch both spots now, and keep your eyes peeled—Cheez-It promises more “absurdly obsessed” moments all season long.
CREDITS:
BRAND: Cheez-It
- Kathleen Savino – Client
- Diane Sayler – Client
- Chelsea Jenkins – Client
- Cara Tragseiler – Client
- Chelsea Merrill – Client
AGENCY: Fallon
- Nikki Baker – Chief Executive Officer
- Leslie Shaffer – Chief Creative Officer
- Kara Buckner – Chief Strategy Officer
- Adam Chorney – Strategy Director
- Alisha Branch – Art Director
- Pete Prendergast – Copywriter
- Cassie D’Kae Lendway – Account Manager
- Jimmy Van Meter – Account Manager
- Matt Kim – Account Manager
- Casey Van Duyne – Project Manager
- Erin Simle – Head of Production
- Erin Kirby – Executive Producer
- Brendan Lawrence – Director of Business Affairs
AGENCY: Contender
- Robert Clifton Jr. – Chief Creative Officer
- Kristian May Stewart – Chief Strategy Officer
- DeChazier Pykel – Executive Creative Director
- Marcus Moore – Executive Creative Director
- Andrew Lamar – Strategy Director
- Ronnie Voss – Art Director
- Dylan Carter – Copywriter
AGENCY: LEO US
- Peggy Walter – Partnerships
- Michael Shanahan – Business Affairs Manager
- Michelle Byrdak – Business Affairs Manager
- Dana Willis – Business Affairs Manager
PRODUCTION COMPANY: Invisible Collective
- The Turner Brothers – Director
- Sam Kelly Jr. – Executive Producer
- James Graves – Producer
- Isaiah Donte Lee – Director of Photography
- Kai Boydell – Production Designer
POST / VFX: The Harbor Picture Company (US)
- Adean Gopala-Foster – Producer
- Warwick Hewett – Executive Producer
- Tia Perkins – Head of Production
- Alejandra Cedeno – Technical Director
- Sergio Perez – Technical Director
- Will Curtin – Technical Director
- Alex Candlish – VFX Supervisor
- Eliza Randall – VFX Supervisor
- Gigi Ng – Flame Lead
- Joleen Zhang – Compositing
- Oisin O’Driscoll – Colourist
- Adrian Seery – Colourist
- Joni Brandenburg – Colourist
- Scarlett Thiele – Colour Assistant
- Brad Martin – Colour Producer
- Maxwell Hadson – Colour Producer
- Nadia Dabibi – Colour Executive Producer
EDIT: Kiddo Films
- Brandon Porter – Editor
- Gary Bowyer – Edit Assistant
- Evan Cunningham – Executive Producer
- Lynne Mannino – Producer
MUSIC/SOUND: The Harbor Picture Company (US)
- Steve Perski – Creative Director
- Andrew Wodzanowski – Sound Mix
- Brian Wilkowski – Associate Producer
- Cammie McGarry – Sound Producer
- Lauren Boyle – Executive Producer
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