When we hear “Subway Series,” our minds drift to Mets v Yankees or Cubs v Sox. However, that is not the case with QSR Subway, which six months ago launched the brand’s biggest menu refresh, the Subway Series. Now, the lineup has reached craveable champion status—being the ignition point for record-setting sales.
So naturally, it was time to cement these edible legends with athlete friends who’ve been assessing and analyzing the roster of 12 sandwiches all year long. There’s a lot to say about the rookies, the upstarts and the sassy standout subs.
Created by dentsu, “Behind The Series,” is a riff off ESPN’s 30 For 30 documentary series, which streams on Hulu.
The long-form film, directed by O Positive’s Kenny Herzog, features Rob Gronkowski, Patrick Mahomes, Charles Barkley, Tony Romo, Derek Jeter and Stephen Curry. Having worked with each multiple times over the last year, the dentsu Creative team says set days are pretty free, loose and fun. Watch below:
REELated:
It was important to have a partner who could get athletes to find their funny bones in a way that was sincere, not slapstick. Kenny’s work for Foot Locker—and the fact that he’s worked with everyone from James Harden to Manny Paqcuiao made him a perfect fit bringing the sports documentary series vibe.
The Subway Series is the outcome of more than a year of culinary tinkering with 100+ recipes explored. The drool-worthy lineup of complementary flavors and expertly crafted balance of proteins, cheese, sauces and fresh vegetables is divided into four categories. Customers can order any of the below by name or number:
- Cheesesteaks: #1 The Philly, #2 The OutlawTM, #3 The MonsterTM
- Italianos: #4 Supreme Meats, #5 Bella Mozza, #6 The Boss
- Chicken: #7 The MexiCali, #8 The Great GarlicTM, #9 The ChampTM
- Clubs: #10 All-American Club, #11 Subway Club, #12 Turkey Cali ClubTM
Additional variations of the campaign launched during the end of the NFL season and playoffs, as well as during the Peach Bowl on Dec. 31.
CREDITS:
CLIENT: SUBWAY
- Carrie Walsh – Global CMO
- Robin Seward – SVP, Marketing Strategy & Planning
- Cristina Wells – VP, US Marketing
- Aileen Echenique – VP, Brand Creative + Activation
- Spencer Holmes – Director, Video and Digital
- Maria Hodgson – Marketing Manager, Video & Digital
- Cosette Martinez – Associate Marketing Manager, Video & Digital
- Audel Alvarez – Brand Creative Director
- Jeff Stallings – VP, Media & Channels
- Shannon Stowers – Senior Director, Consumer & Product Insights
- Claudia Guzman – Director of Brand Insights
AGENCY: DENTSU CREATIVE
- Rafael Rizuto – Chief Creative Officer, NY + Hispanic LATAM
- Ida Rezvani – Chief Client Officer
- Angela Johnson – Client Development Officer
- Jason Stefanik – Executive Creative Director
- Alisa Sengel – Group Creative Director
- Declan Byrnes-Enoch – Creative Director
- Alexander Augustinos – Creative Director
- Carole McCarty – Executive Producer
- Linda Hanlon – Project Manager
- Daniel Sheehan – Project Manager
- John-James Richardson – Group Strategy Director
- Shaheen Salimi – SVP, Client Leadership
- Tatiana Alban – Account Director
- Elizabeth Romme – Account Supervisor
- Samantha Carter – Account Executive
- Elizabeth Vodenicker – Associate Account Executive
- Barbara Silverstein – Business Affairs Manager
- Stephanie Adams – SVP, Media Planning
PRODUCTION / US : O Positive
- Kenny Herzog – Director
- Ralph Lauc – Executive Producer
- Ken Licata – Executive Producer – UPM
- Devon Clark – HOP
EDIT/POST : COSMO STREET
- Lawrence Young – Editor
- Mura Woodward / Executive Producer
- Paolo Solarte – Producer
COLOR GRADE : CO3
- Daniel de Vue – Colorist
VFX COMPANY : ADOLESCENT
SFX / MIX : HEARD CITY
TALENT: VO
- Quincy Dunn-Baker – VO
MUSIC : HEAVY DUTY
Track – “Be A Legend”
UEG:
- Josh Barnes – VP, Client Management
- Chris Simmons – VP, Celebrity & Influencer
- Casey Grochocinski – Director, Talent & Influencers
- Charlie Benjamin – Senior Manager, Rights & Partnerships
- Keaton Lancashire – Senior Manager, Talent & Influencers
- Ellie Roland – Senior Account Management
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