Jason and Kylie Kelce are back in the football spotlight – this time helping YouTube TV make sense of one of the season’s most familiar problems: too many games, too many loyalties, and not enough screens.
The couple stars in a new 2026 campaign for NFL Sunday Ticket, including the spot “All in One Place,” promoting YouTube TV’s ability to bring out-of-market Sunday afternoon games together in one viewing experience.
In the campaign’s “Kickoff Ultimatum” execution, Jason and Kylie face the chaos of hosting a packed game-day gathering filled with friends and family rooting for different teams.
The solution is Multiview, which lets viewers watch up to four games at once on a single screen.
That gives the spot a simple comic engine: instead of forcing guests to negotiate over which game gets the television, YouTube TV turns the screen itself into the compromise.
The campaign leans into Jason and Kylie’s natural chemistry and the increasingly complicated reality of modern football viewing, where fans often bounce between teams, fantasy matchups and out-of-market games throughout the afternoon. Watch below:
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NFL Sunday Ticket on YouTube TV gives fans access to every out-of-market Sunday afternoon game, while Multiview is designed to make the abundance of football feel a little less overwhelming.
The work also extends the Kelces’ growing presence across sports media and advertising.
Wave Sports + Entertainment, the sports media company behind the Kelce brothers’ New Heights podcast, and Los Angeles creative agency Saylor produced the campaign.
The broader NFL Sunday Ticket marketing ecosystem has also included media and digital partners such as EssenceMediacom, Media.Monks and PHD USA.
For YouTube TV, the idea is less about selling another football package than solving a very specific game-day tension.
Everyone wants their game. No one wants to give up the couch.
Fortunately, Multiview means nobody has to.
