Jackson Hole Travel & Tourism and its longtime agency partner Colle McVoy are back with a new chapter of their award-winning “Stay Wild” platform, a rally cry to close your laptop, ditch the scroll, and rediscover what being alive really feels like.
Launching mid-November across social, OOH, display, and video, the campaign invites eco-conscious travelers and experience chasers to remember one thing: true escape happens off-screen, and in the real wilderness of Jackson Hole.
For eight years, Colle McVoy’s “Stay Wild” platform has elevated Jackson Hole from a hidden gem into one of the most sustainable and sought-after mountain destinations in the country. This new iteration flips digital behavior on its head, meeting audiences where their attention lives — on their screens — only to remind them to look up and step outside.
The campaign builds around a central truth: we hold the world in our hands but experience it through glass. Eye-catching visuals of Jackson Hole’s rugged landscapes and winter wildlife cut through digital noise, evoking the visceral sensations of being outdoors — the crunch of snow, the rush of alpine air, the pulse of something real.
Colle McVoy includes three distinct creative executions designed to reach people wherever they are — and remind them what they’re missing.
The “Untamed” short films capture the raw, beating heart of Jackson Hole through quick, visceral vignettes. From high-speed ski runs to live music and late nights at the iconic Cowboy Bar, each moment invites viewers to find their own herd and experience life outside the screen — wild, real, and in person.
The “Moment of Zen Send” spots, created for YouTube TV audiences, cleverly subvert the streaming experience. What begins as a soothing “moment of zen” quickly transforms into a full-throttle Jackson Hole adventure.
The sound design heightens the realism, with ASMR-style details like the crunch of snow beneath boots and alpine wind cutting through the air — a sensory jolt that reminds viewers of the world waiting beyond their screens. Watch below:
Finally, street-level DOOH displays in major cities such as New York, Los Angeles, and Chicago bring the message into the urban landscape. Dynamic digital panels show Jackson Hole’s wildlife breaking free of their screens — shattering the digital cage and inviting commuters and passersby to do the same.
“In a world dominated by screens, the greatest adventures are the ones we almost forget to take,” said John Neerland, Group Creative Director at Colle McVoy. “‘Stay Wild’ is our way of interrupting the ordinary and reminding people that the wild still exists, waiting for them to step into it.”
“Travel has the power to reset your perspective, and Jackson Hole uniquely blends adventure, beauty, and authenticity,” added John Bowers, Marketing Director for Jackson Hole Travel & Tourism. “From sending it down the mountain to witnessing wildlife in its natural habitat, ‘Stay Wild’ captures the spirit of this place — inspiring people to step beyond their screens and reconnect with what’s real.”
This year’s campaign follows Colle McVoy’s acclaimed “Selfie Control” initiative, which used real-time spatial recognition to promote wildlife safety through social media filters. The innovative effort, made open-source for use in 433 national parks, drove a 60% increase in engagement with safety content and demonstrated the brand’s ongoing commitment to blending creativity with conservation.
“Stay Wild” continues to position Jackson Hole not just as a destination, but as a state of mind — raw, real, and untamed. With the average American spending seven hours a day looking at screens—the equivalent of 17 years of life scrolled away —Stay Wild delivers a timely antidote to digital fatigue.
CREDITS:
AGENCY: Colle McVoy
- John Neerland, Group Creative Director
- Jack Treacy, Associate Creative Director
- Ryan Seibold, Senior Copywriter
- Allison Sadeghi, Senior Producer
- Emma Holthusen, Project Manager
- Alli Bolger, Group Brand Strategy Director
- Kerry Moore, Media Director
- Mike Schwab, Group Account Director
- Bridget Johnson, Account Director
- Kailynn Smith, Associate Account Director
- Chloe Lewis, Sr Account Executive
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