Provo-based social media ad agency Harmon Brothers, has introduced a new campaign called “Run your world without runs in your tights” for Sheertex, an innovative hosiery company known for their “unbreakable in human hands” tights.
“People today are stretched more than ever before, and we felt our creative should communicate and respect that reality. This campaign drew its inspiration from our popular campaign for Fiber Fix, a product that completely changed its industry similar to the way that Sheertex has changed the tights industry. This product solves a nagging daily problem, and we had an amazing time telling that story,” said Daniel Harmon, Chief Creative Officer at Harmon Brothers.
The new ad campaign highlights how Sheertex’s nearly indestructible tights, made from the same fibers found in bulletproof vests, can withstand the expected—and unexpected—challenges life throws at you with their no rips, holes or tears guarantee. Watch the 2:57 video below:
REELated: Harmon Brothers’ campaign for Profits Unlimited
Sheertex tights have been named one of TIME‘s best inventions, and are the top-rated tights by Vogue.
CREDITS:
CLIENT: Sheertex
- Teresa Lopez – CRO
- Edmund Lam – Creative Director
- Natalie Catania – Communications
AGENCY: Harmon Brothers
- Producer: Josh Stofferahn
- Creative Director: Tiffani Kirkham
- Co-Creative Director: Kaitlin Snow
- Director: Savannah Ostler D’Alo
- Lead Writer: Natalie Madsen
- Writer: Mary Mack
- Writer: Jessica Rigby
- Writer: Whitney Call
- 1st AD: Mario Deangelis
- PA: Genji Li
- PA Day 1 & 3: Brigham Dunford
- PA : Will Cowan
- PA: Shane Morrisun
- Art Director | Production Designer: Kristy Baltezore
- Set Dresser: Jon Lindsey
- Set Dresser: Lance Clayton
- Set Dresser: Ryan Bing
- Set Decorator: Wade Rodgers
- Set Dresser: Abi Hohmann
- Wardrobe Stylist: Janelle Correy
- Wardrobe Assistant: Emma Morris
- Wardrobe Assistant: Nicole Corey
- MUA: Danielle Donahue
- Hair: Leslie Leever
- Sound: Chris Burton
- Scripty: Brandon Cummings
- 2nd AC Days 2-3: Mars Lee
- DP: Wes Johnson
- 1st AC: Preston Lewis
- 2nd AC: Evan Pappas
- Steadicam: Charles Unice
- Gaffer: Roger Stoddard
- Key Grip day 2-3: Jason Hatfield
- Best Boy Electric: Payden Button
- Best Boy Grip Day 1: Jon Tinsley
- Grip: Jason Davis
- Key Grip Day 1: Tom Streich
- DIT: Ellie Peatross
- Location Manager: Adam Bohl
- Social Media: Lindsey Marx
- VFX Sup: Bryan Fugal
- VFX Assistant: Zac Collett
- Script Punchups: Jake Christensen
- CCO/Medic: Merry Jane Lee, RN
- BTS: Keith Grover
- Client Success Manager: Ben Anderson
- Craft: Alex Hanse
POST: Harmon Brothers
- Lead Editor: Laura Ross
- VFX Supervisor/Post Sup: Bryson Alley
- Sound Designer: Brenden Bytheway
- Graphic Designer: Lauren Kunz
- Colorist: Avery Marshall
- Motion Graphics: Gibson Smith
- Motion Graphics: Laura Ross
CAST
- Sonia: Joanie Anderson
- Sonia Stunt Double: Chelsey Goldsmith
- Sterling: Kaden Kaldwell
- Madison: Ari Bagley
