April showers brought a downpour of unforgettable campaigns that blended bold ideas with even bolder talent. From Beyoncé and Levi’s setting the internet ablaze with Chapter 3 of REIIMAGINE to Red’s Burritos giving new meaning to “hot and ready” with a lingerie line… for air fryers, brands brought their A-game this month.
Jimmy Butler served up slam-dunk snack wisdom in Cheez-It’s latest campaign, while Six Flags got hilariously serious about fun with the debut of its new “Funsultant.” Over in the prank department, Reese’s stirred the pot with a chewy Chocolate Bread drop for April Fools’ Day. And Joel McHale kept things smooth (and roasted) as the new face of Seattle’s Best Coffee.
Let’s break down the best, boldest, and most buzzworthy campaigns of the month.
1.Jimmy Butler drops Cheezy wisdom in Cheez-It’s campaign
Last month, Jimmy Buckets got a new co-star—and it’s 100% baked with absurd confidence. In Cheez-It’s newest campaign from Fallon, the NBA’s boldest baller, Jimmy Butler, links up with the brand’s equally confident cracker mascot Cheez for a hilarious two-spot series titled “Lessons.”
2.Beyoncé and Levi’s turn up the heat with Chapter 3 of REIIMAGINE
Beyoncé and Levi’s came back again, and this time they took over a roadside diner. The global superstar and iconic denim brand launched Refrigerator, the third cinematic chapter in their collaborative REIIMAGINE campaign — and it’s already radiating with the same heat and attitude that’s made this partnership one of fashion’s most talked-about.
3. Child Rescue Coalition unveils chilling campaign from D&G
In a sobering response to the alarming rise in online child exploitation, the Child Rescue Coalition (CRC) launched a chilling new awareness campaign, from David&Goliath, titled “Watch What You Post. They Are.” Timed with National Child Abuse Prevention Month, the effort aims to jolt parents into rethinking how they share their children’s lives online—and who might be watching.
4. Joel McHale brews up smoother days with Seattle’s Best Coffee
Seattle’s Best Coffee ushered in a bold new chapter with a national brand refresh, a new flavor launch, and a comedic campaign fronted by Seattle-native and actor/comedian Joel McHale. The campaign “May Smoother Coffee Bring Smoother Days” aims to celebrate everyday chaos—and the small relief a great cup of coffee can bring.
5. Six Flags introduces the Funsultant in new national campaign
Six Flags Entertainment Corporation — now the largest regional amusement park company following last year’s merger with Cedar Fair — launched its first national brand campaign, just in time for the busy spring/summer season. The new platform, “We’re Serious About Fun,” created by TMA, is designed to boost park visits and drive sales of Daily Tickets and Season Passes across its expanded footprint.
6. Red’s Burritos gets steamy with lingerie for air fryers
Who says burritos can’t be sexy? To celebrate National Burrito Day, Red’s All Natural dropped the hottest campaign of the year—literally. Teaming up with lingerie brand Thistle and Spire, and the delightfully unhinged minds at JOAN Studios, Red’s unveiled a limited-edition lingerie line for air fryers. Yes, you read that right.
7. Reese’s bakes up an April Fools’ Day prank with Chocolate Bread
It’s Peanut Butter Chocolate Jelly Time! It’s Peanut Butter Chocolate Jelly Time! Just in time for April Fools’ Day, Reese’s got bready to fool fans with a product no one asked for—but everyone secretly wants: Reese’s Chocolate Bread.
Announced via social media, the faux launch took aim at your childhood lunchbox memories, promising a chocolatey twist on the classic PB&J. The concept? Swap out your boring sandwich bread with rich, Reese’s-branded chocolate slices, then layer it with jelly and Reese’s peanut butter for what the brand calls “the ultimate PB&J.
Until next month…
Colin Costello is the West Coast Editor of Reel 360 News. Contact him at colin@reel360.com or follow him on Twitter at @colinthewriter1
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