Hinge has dropped the second chapter of It’s Funny We Met on Hinge, a campaign spotlighting the surprising, often non-linear ways real couples meet and connect on the app. The work challenges the old binary of meeting “in real life” versus meeting “online,” showing that love stories today rarely fit into a single mold.
The new chapter, created by Birthday, follows seven couples from around the globe whose relationships were sparked by Hinge and deepened by shared passions, unexpected run-ins, and second chances. In some cases, matches cooled only to reignite after fate intervened offline.
Couples include Courtney and Brandon from San Francisco, who had mutual friends try to set them up before finally connecting on a group trip shortly after matching on Hinge. In New York, Raquel and Libert met briefly as teens before reconnecting years later when Libert commented on her Hinge photo. Jackson and Tyler lived in the same neighborhood and rode the same train for two years before Hinge brought them together. Watch below:
Other serendipitous connections include Jasmine and Jordan from Glasgow, who locked eyes on a train before matching on the app; Alice and Sierra, whose Pride event near-miss turned into a match days later; and Cami and Alexander, who met when he was bartending in St. Louis before a Hinge “Rose” gave them a second shot.
Tiffany and Dean from Bristol discovered they shared not only chemistry but the same tattoo artist — and that Tiffany had liked a photo of Dean’s tattoo years before they matched.
Created with creative collective Birthday and directed by India Sleem of Somesuch, the campaign will run across social and streaming platforms in the U.S., Canada, U.K., and Australia through early 2026.
“Everybody loves a love story. And it’s the real ones, with weird edges, awkward silences and unprompted laughter, that truly connect with people at a higher level. Secret glances, slip-ups and honesty all included — it’s these resulting little moments that make the magic, reflect our humanity towards us, and lift this ongoing campaign even higher,” said Corinna Falusi, Founder and CCO, Birthday.”
Building on Hinge’s No Ordinary Love anthology, the campaign reinforces the brand’s “Designed to be Deleted” ethos by celebrating authentic relationships in all their imperfect, unexpected glory.
CREDITS:
BRAND: Hinge Creative
AGENCY: Birthday
- Founder: Corinna Falusi
- Partner: Jamie Standen
- Partner: Erik Norin
- Global MD: Nicole Pinochet
- CD: Christine Petrowsky
- CW Social: Diana Casthart
- CW: Brennen Cook
- Executive Producer: Margaux Ravis
- Project Manager: Alexandra Szilyagi
- Strategy: Lisa Cadwaller
- Production Coordinator: Najah Issata Diop
- Design: Echo Wu
PRODUCTION COMPANY: Somesuch
- Director: India Sleem
- Head of Production: Roger Zorovich
- Executive Producer: L. Onye Anyanwu
- Line Producer: Blair Smith
- Director of Photography: Alexis Zabé
- Socials Director: Matthew Yoscary
PRODUCTION SERVICES: Radioaktive
- Executive Producer: Sasha Bevka
- Head of Production: Eugene Mikhailyuk
- Line Producer: Michelle Woodward
EDIT: Work Editorial
- Editor: Annie Perri
- Socials Editor: Chris Wronka
- Assistant Editors: Fatos Marishta, Lizzie Pine
- Sr. Producer: Samara Kelly
- Managing Director: Erica Thompson
- Executive Producer: Alejandra Alarcon
- Head of Production: Chris Delarenal
FINISHING: Work Post
- Lead Flame: John Valle
- Flame Artists: Michael Vaglienty, Gabe Sanchez
- VFX Producer: Ryan Meredith
- Executive Producer: Drew Rissman
- Managing Director: Marlo Baird
COLOR: Royal Muster NYC
- Senior Colorist: Maria Carretero
- Executive Color Producer- Alexandra Lubrano
- Associate Color Producer- Alex Ponce
- Color Assist- Zack Wilcon & Patrick Badescu
AUDIO: Heard City
- Managing Partner: Gloria Pitagorsky
- Mixer: Phil Loeb
- Additional Mix: Eric Warzecha
- Executive Producer: Liana Rosenberg
- Senior Producers: B Muñoz, Nick Duvarney
- Producer: Dylan Stetson
- Assistant Mixers: Chloe Discala, Oddy Litlabo, Zoltan Monori, Virginia Wright
SOUND: Interlude Sounds
Sound Designer: Taul Katz
Casting: Haven&kin
- EP: Angie Schoemer
- Lead Casting Producer: Hae Ji Cho
- Casting Producers: Lindsi Jeter, Ashley Gray
- Casting Research: Juanes Montoya
- Casting Publicity: Kristen Moss, Alisha Norris
- Project Manager: Katie Ryan
- Client Lead: Sarah Maki
- Coordinator: Jaana Iverson
Business Affairs: Hailstorm
ZINE CREDITS: Editorial Services: Somesuch
- Editor: Suze Olbrich
- Designer: Thomas Coombes of Communal Studio
- Illustrator: Tara Booth
- Writer: Katie Hutchinson
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