Heavy Duty Projects wins Best in Show at AMP

AMP
(Courtesy AMP Awards)

Heavy Duty Projects, the New York and Los Angeles-based music for picture studio, took home the Ryan Barkan Award for Best in Show at the ninth annual AMP Awards for Music & Sound.

The company won for its work on “Keep Walking,” a lively, quick-cut pastiche of hip people moving to a mashup of songs that are all driven by the need to keep walking. The spot, created by Anomaly in London, was also a winner in the Outstanding Adaptation/Arrangement category.

In addition to taking home two trophies for “Keep Walking,” Heavy Duty Projects also won in the category of Best Use of Music in a Promo, Trailer or Title Sequence for Film, TV or Game for Shillin, created for the hit FX series Atlanta.

Joining Heavy Duty as a two-time winner at the AMP Awards this year was TBWA\Media Arts Lab, which won in the category of Best Use of a Licensed, Pre-Existing Recording for “Privacy on iPhone – Tracked,” for Apple, and in the Best Artist + Brand Collaboration category for “Start Up – 45 Years of Apple Sounds,” also for Apple.


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Other 2022 AMP Award winners include Antfood, BANG Music, Droga5, Human Worldwide, Light Post Sound, Made Music Studio, Racket Club, Townhouse, and Yessian Music.

Julia Neumann

Two categories saw ties this year: Best Artist + Brand Collaboration, where the winners were TBWA\Media Arts Lab and Townhouse Worldwide, and Outstanding Adaptation/Arrangement, where the winners were Heavy Duty Projects and Human.

The Ryan Barkan Best in Show award, named for the late music supervisor, was presented by AMP Awards Show Chair Julia Neumann, Chief Creative Officer of Johannes Leonardo in New York. Neumann led the awards’ curatorial committee as it reviewed all the category winners, certifying them as the best in their respective categories, and selected the Best in Show.

The full list of 2022 AMP Award winners includes:

Ryan Barkan Best in Show Award

  • Heavy Duty Projects
  • “Keep Walking”
  • Johnnie Walker

Best Original Song

  • BANG Music
  • “The Pube Song”
  • Venus

David & Jan Horowitz Award for Best Original Score

  • Antfood
  • “TNYF 2021”
  • The New Yorker

Outstanding Adaptation / Arrangement, Sponsored by Zync / Round Hill Music

  • Heavy Duty Projects
  • “Keep Walking”
  • Johnnie Walker
  • Human
  • “Teenage Dream”
  • Sandy Hook Promise

Best Use of a Licensed, Pre-Existing Recording, Sponsored by Reservoir

  • TBWA\Media Arts Lab
  • “Privacy on iPhone – Tracked”
  • Apple

Best Sound Design

  • Yessian Music
  • “Sony Soundbar”
  • Sony

Most Effective Use of Music in a Campaign

  • Droga5
  • “Meta Summer Olympics”
  • Meta

Best Use of Music in a Promo, Trailer or Title Sequence for Film, TV, or Game

  • Heavy Duty Projects
  • “Shillin”
  • Atlanta

Outstanding Mix

  • Racket Club
  • “Business As Usual”
  • Google

Outstanding Sonic Branding or Mnemonic

  • Made Music Studio
  • “Where Then Meets Now”
  • Turner Classic Movies

Most Innovative Process and Execution

  • Light Post Sound
  • “Korean and Vietnam War Gallery”
  • National Museum of Military Vehicles

Best Artist and Brand Collaboration, Sponsored by Concord Music Publishing

  • TBWA\Media Arts Lab
  • “Start Up – 45 Years of Apple Sounds”
  • Apple
  • Townhouse
  • “Fancy Like”
  • Applebee’s

To view all the winners, go here.


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