The Big Game’s over. The confetti’s been swept up. Football season has officially clocked out.
Feeling bummed? Heartbroken? Maybe… betrified? Hard Rock Bet knows the emotional hangover hits hard once football season ends, which is why the brand is flipping the week-after blues into a celebration of what comes next.
Sure, the next kickoff is more than 200 days away, but the Winter Olympics, basketball, soccer, spring training, and plenty of other action-packed seasons are already here to keep the party going.
Enter ‘I Bet I Will Survive’, a comedic remix of Gloria Gaynor’s iconic heartbreak anthem ‘I Will Survive’. Reimagined as a rallying cry for fans mourning the final whistle, the spot reframes the end of football not as a loss, but as a transition. Because once the Big Game watch party ends, the Hard Rock Bet party is just getting started. Watch below:
“The end of football season always leaves fans feeling a little heartbroken, so we wanted to flip that emotion on its head and invite everyone to turn the offseason on with a high-energy, feel-good anthem,” said Lauren Varnas, VP of Brand Marketing at Hard Rock Digital. “‘I Bet I Will Survive’ reminds fans that the fun doesn’t stop when the Super Bowl ends, it just shifts. There’s always another game, another moment, and another reason to keep the party going with Hard Rock Bet.”
“This is the kind of idea that only works if you truly understand fan culture,” added Peter Hughes, Group Creative Director at 72andSunny New York. “While everyone else fights to be louder during the game, this waits for the final whistle hangover and turns the end of football into the start of something new to love.”
The campaign launches immediately after the game, capitalizing on the momentum of the year’s most-watched sporting event. A 60-second spot and a 30-second version will run regionally, supported by social and digital streaming placements. A teaser dropped earlier this week:
And for fans who want to keep the anthem on repeat, ‘I Bet I Will Survive’ is dropping across major streaming platforms, including Spotify, Apple Music, Amazon Music, Pandora, Tidal, and SoundCloud.
CREDITS:
BRAND: Hard Rock Bet
AGENCY: 72andSunny
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