Harbor, a renowned leader in premium advertising and entertainment post-production, has announced the appointment of Alex Gregory as the Executive Creative Director of Advertising Color for its UK operations. This strategic move is set to bolster Harbor’s expansion and enhance its creative and client service capabilities across the United Kingdom.
Gregory, celebrated for his exceptional color grading skills, has consistently been featured on Televisual Magazine’s ‘Top 10 Colorists’ list for three consecutive years. His illustrious career includes collaborations with top-tier brands, directors, and agencies, contributing to the visual storytelling of numerous acclaimed commercials and music videos.
His work has earned him several accolades, including a Creative Circle award and the ‘Best Colorist’ award at the UK Music Video Awards (UKMVAs) for his outstanding work on Bastille’s “Distorted Light Beam.”
REELated:
Charlie Morris
Joining Gregory in this new chapter at Harbor is Charlie Morris, appointed as Head of Color Production, Advertising. Together, they are poised to drive innovation and excellence in color grading within the advertising sector.
In his new role, Gregory will report to Dan Bennett, Managing Director of Advertising in the UK. He will also work in close collaboration with Oisin O’Driscoll, Harbor’s Head of Color in North America, to fortify the global color offerings of Harbor’s Advertising division. This appointment aligns with Harbor’s ongoing strategy to enhance its VFX, color, and sound capabilities in the UK market.
Reflecting on his new role, Gregory remarked, “Joining Harbor feels like a natural progression in my career, where creativity intersects with cutting-edge technology. I am excited to contribute to and expand the already impressive global roster of color talent at Harbor and to further develop our advertising services in color and VFX.”
Dan Bennett expressed his enthusiasm about Gregory’s appointment, stating, “Alex’s proven track record of fostering talented teams and his expertise in crafting award-winning color grading for high-end campaigns make him the perfect leader to advance our advertising color grading capabilities in the UK. We are thrilled to have him onboard and look forward to the innovative and exceptional work that will undoubtedly come from his leadership.”
This strategic expansion signifies Harbor’s commitment to providing comprehensive post-production services from set to screen, including color, VFX, design, VO casting, sound, and music supervision, thereby reinforcing its position as the premier advertising post-production house in the UK.
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