Hanson Dodge has recently secured three new clients through competitive reviews. The new clients include Lafeber, Potawatomi Business Development Corp, and Softeon Warehouse Management System, representing businesses in nutrition/pet care, B2B, and data solution/technology sectors.
For Lafeber, Hanson Dodge will work on strategic branding for the EmerAid Life-Saving Nutrition Line, specifically targeting aging dogs and cats. This will involve brand positioning, communication, and digital/social activation.
Potawatomi Business Development Corporation is an economic development and income diversification business serving the Forest County Potawatomi tribe. HD will begin with master brand positioning and communication for this diverse portfolio.
Softeon is a global provider of supply chain solutions, and HD will help establish the brand’s strategic foundation before moving on to logo development, marketing campaigns, and website refresh.
REELated:
“Each of our new clients shares a common passion to take their businesses to a new level. Which is HD’s sole reason for being – to help good people and brands to take the next great leap,” said Stacie Boney, president of the agency. “But they also share something else – a personal approach to the way they do business. In the case of Lafeber, it’s quite literal – they are family-owned. For Potawatomi, it’s to benefit their Tribe. And for Softeon, it’s to maintain their unblemished track record of performance. As an agency which already serves a bevy of family-run businesses – from NOW to KEEN to Grand America Hotels & Resorts – it’s baked into our culture to treat our clients’ businesses as if they were our own; in other words, personally.”
These new client wins contribute to Hanson Dodge’s growing momentum, with recent additions to their client roster, including PurposeBuilt Brands’ Green Gobbler cleaning products and Kohler’s Sprig wellness brand. The agency has also expanded its responsibilities with existing clients like KEEN and Grand America Hotels & Resorts.
