Comedian Mikey Day brings the laughs—and the savings—in Great Clips’ buzzy new March Madness campaign, created by longtime agency partner Hunt Adkins.
For the first time in its history, the world’s largest salon brand is offering a system-wide $10 off haircut coupon to celebrate NCAA March Madness. To spread the word, Great Clips tapped Saturday Night Live cast member and Is It Cake? host Mikey Day to deliver the message with his signature blend of energy and absurdity.
The result is a high-energy campaign that cuts through the tournament chaos, with Day playing an over-the-top Great Clips superfan on a mission to make sure no one misses out on the brand’s slam-dunk value.
A Winning Partnership
Great Clips has been an official NCAA partner for six years and has worked with Minneapolis-based Hunt Adkins as its creative agency of record since 2018. Over the years, the duo has developed campaigns that bridge modern culture, commerce, and technology in unexpected ways.
This year’s March Madness campaign—developed by Hunt Adkins in partnership with Warner Bros. Discovery—leans into the buzzer-beater energy of the tournament. With Mikey Day in the spotlight, the campaign delivers a comedic twist on fan enthusiasm while making the most of the brand’s biggest NCAA offer yet. Watch below:
“March Madness is a battleground for brands, and standing out takes more than just showing up,” said Sarah Kearin, Group Creative Director at Hunt Adkins. “With Great Clips offering such a valuable deal for fans, we knew we had to make a splash. Mikey Day’s energetic, approachable humor was a great fit for both the brand and our creative strategy, helping us build a campaign that stands out—even amidst all the other tournament noise.”
Great Clips’ tournament-time deal and Mikey Day’s comedic delivery are already scoring with audiences, helping the brand win big during one of the year’s most competitive marketing windows.
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