DUDE Wipes, the Shark Tank–backed flushable wipes brand known for viral, disruptive marketing, today announced an official sponsorship of the Philadelphia Eagles’ signature short-yardage play, the Tush Push.
“DUDE Wipes has built one of the most successful and marketable brands in the industry by combining innovation, creativity, and humor,” said Brian Napoli, Senior Vice President, Corporate Partnerships, Philadelphia Eagles. “We are thrilled to welcome DUDE Wipes as a partner of the Philadelphia Eagles and look forward to having fun with their brand, both on and off the field, this season.”
There's only one partner for the job, the Tush Push now presented by @DUDEwipes. pic.twitter.com/ZDnQluBfPF
— Philadelphia Eagles (@Eagles) September 2, 2025
The season-long partnership will roll out collaborative social content throughout the 2025 NFL season, product sampling at team-hosted events, and post-game radio highlights recapping the team’s successful Tush Pushes. The program kicked off ahead of the Eagles’ home opener on Thursday, Sept. 4, against the division-rival Dallas Cowboys.
“It only feels right for DUDE Wipes to be the official sponsor of the Tush Push,” said Ryan Meegan, CMO and co-founder, DUDE Wipes. “We’re always looking for bold and unconventional ways to inject the brand into cultural conversations in a distinctly DUDE-ified way, and this partnership is a perfect fit.”
Today’s news follows DUDE Wipes’ continued momentum creating viral moments across the NFL and college football, part of a string of disruptive marketing moves that have helped make the company one of the category’s fastest-growing brands and secure a recent strategic growth investment from TSG Consumer.
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