Grammy-nominated rapper GloRilla has gone from working the drive-thru to starring in the menu. The CMG artist is front and center in Checkers & Rally’s latest This Eats Different campaign, created by Partners + Napier, marking a homecoming for the Memphis native who once clocked in at the chain before hitting the big time.
The campaign introduces the Glo’s BBQ Jacked Burger, a sweet-and-spicy signature creation headlining the limited-time $4 Unbeatable Meal Deal. It’s part nostalgia trip, part brand swagger — celebrating GloRilla’s rise while giving fans a taste of her style.
“GloRilla is someone our audience sees themselves in,” said Scott Johnson, Checkers & Rally’s CMO. “She’s ambitious, original, and hungry for more — the ultimate mix of vibe and value.”
The spot leans into the rapper’s authenticity, connecting her hustle and unapologetic energy with the brand’s own bold, over-the-top personality. Rob Kottkamp, chief creative officer at Partners + Napier, says the collab works because it’s rooted in truth: “She’s not just lending her name; she’s coming back home to a brand that’s part of her history.” Watch below:
The work is rolling out across TV, CTV, YouTube, Meta, TikTok, Snapchat, and digital (PMax), making sure fast food fans everywhere know that Glo’s burger is here — but only for a short time.
With a mix of celebrity cred, personal backstory, and crave-worthy flavor, Checkers & Rally’s has served up more than a meal — it’s a full-circle moment with extra sauce.
CREDITS:
BRAND : Checkers & Rally’s
- Vice President: Lauren Axe
- Chief Marketing Officer: Scott Johnson
AGENCY: Partners + Napier
- Chief Creative Officer: Rob Kottkamp
- Executive Creative Director: Paul Renner
- Creative Director: Scott Allen
- Group Account Director: Bayla Werman
- Vice President: CJ Gaffney
- Account Supervisor: Haley Sheridan
- Project Director: Sylvia DiStefano
- Head of Production: Jacob Gavin
- Producer: Nick Bourne
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