Garage Beer and Jason Kelce are turning last year’s holiday surprise into a collectible you can actually drop a needle on. The brand has released a limited edition seven-inch vinyl of O’Beer, Kelce’s beer-loving rewrite of the Christmas classic O Holy Night, which first debuted in a Garage Beer video last holiday season.
The original spot featured Kelce fronting a choir, cracking open cans, and fully leaning into festive absurdity, with brother Travis Kelce popping up to joke that he missed the shoot entirely. Watch below:
Starting Friday, Garage Beer will give away the vinyl to fans rather than sell it. The first 100 people to visit the brand’s merch store will receive a copy, with the remaining pressings reserved for community members, collaborators, and people the brand says have helped them along the way. Only 500 copies exist in total.
Side A features O’Beer, while the B side delivers an unexpected bonus: Kelce reading The Reindeer and the Red Drink, a holiday story that leans just as hard into cheer and chaos.
According to Garage Beer chief creative officer Corey Smale, the vinyl was a natural evolution of what started as a one-off moment. He says the original video struck a chord because it landed as something genuinely joyful right before the holidays, and the team wanted to bring it closer to fans in a tangible way. Pressing it on vinyl felt right for the moment, especially as a throwback format that matches the idea’s warmth.
Smale emphasized that the release is intentionally non-commercial. There is no purchase option, no resale angle, and no broader push beyond giving something fun back to fans. Charlie Hall produced the record, drummer for The War on Drugs, adding another layer of music cred to the project.
In an era where most brand holiday campaigns disappear as soon as the season ends, O’Beer has quietly become something of a tradition. Pressing it on vinyl turns a joke into a keepsake and doubles down on the idea that sometimes the best brand moves are the ones that feel like a gift, not a pitch.
And yes, the B side alone makes it worth spinning.
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