GALERIA.ag, Brazil’s largest independent advertising agency, is making waves again—this time by teaming up with Adobe to fully implement GenStudio, becoming the first agency in Brazil (and one of the first globally) to integrate the platform across its entire creative operation.
The move marks a bold leap into AI-powered creative automation, with GALERIA investing R$10 million in the rollout. GenStudio combines artificial intelligence, creative automation, and asset management into a single platform, streamlining the campaign process from brief to delivery and connecting creative talent directly to client output with unprecedented efficiency.
“Investing in GenStudio aligns with GALERIA’s long-held vision: using technology—and now AI—to amplify creativity and deliver real value to our clients,” said Daniel Martins, Partner and Head of Operations & Transformation at GALERIA. “We’re putting a more agile, connected model in place, where AI handles the operational lift, and our people focus on what they do best—being creative.”
Adobe’s GenStudio platform promises significant results: up to 70% faster go-to-market speed and 30% less content waste, thanks to centralized asset management and seamless cross-channel consistency. The platform uses AI agents to orchestrate tasks across the content supply chain, accelerating delivery while preserving brand integrity and creative vision.
According to Eduardo Simon, CEO of GALERIA, the shift will empower the agency’s creatives, not replace them. “These new technologies allow us to liberate our talent—to focus on innovation, strategy, and storytelling—while the platform takes care of execution and workflow. It’s a major leap forward for the entire industry.”
For Adobe, the partnership is more than a tech rollout—it’s a model for the future. “With GALERIA, we’re co-creating a new operational standard for the agency world,” said Raul Braga, Enterprise Sales Account Manager at Adobe and the executive leading the rollout. “Brazil is now positioned at the forefront of global innovation in AI-driven communication.”
With the implementation already underway, GALERIA.ag is doubling down on its commitment to innovative, scalable innovation. As the agency continues its transformation journey, it’s clear this isn’t just about faster campaigns—it’s about redefining what creative excellence looks like in the AI era.
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