This holiday season, Ford Motor Company is giving Santa Claus the one gift even he can’t manufacture in his workshop: a little peace and quiet.
In a charming new campaign titled “Naptime,” created by VML, Santa hands over the keys to his Bronco for Ford Pickup & Delivery, the brand’s convenient service that picks up your vehicle, handles maintenance, and brings it back — no waiting room required. While Ford takes care of the car, Santa finally grabs some long-overdue sleep during the busiest month of his year.
It’s a simple premise with clever impact. If Ford Pickup & Delivery can free up time for the planet’s most overscheduled icon, it can definitely make life easier for the rest of us. Watch below:
Andrea Howard, US Marketing Retail Service Marketing Lead at Ford, described the work as the perfect blend of charm and functionality: “We are proud of the work with VML and excited to demonstrate the convenience of Ford Pickup & Delivery in such a memorable way. The campaign is a charming reminder that everyone could use more time to rest, and showing that through a character as iconic as Santa Claus makes the message resonate perfectly.”
Robert Guisgand, Chief Creative Officer, North America, WPP, Ford, noted the importance of cultural resonance: “We know that work rooted in culture performs best on social. So, for the holidays, we wanted to create something that connects with owners, puts a smile on their face, and showcases the benefits of Ford Mobile Service in a fun, memorable way.”
With “Naptime,” Ford taps directly into the holiday hustle — and offers a solution that feels both practical and delightfully human. Sometimes, the best thing you can give is time… even to Santa.
The spot is now running across social and digital channels.
CREDITS:
BRAND: Ford Motor Company
AGENCY: VML New York
- Chief Creative Officer – Jason Xenopoulos
- Chief Creative Officer – Bob Guisgand
- Executive Creative Director – Susan Mersch
- Art Director – Matt Swanson
- Writer – Nate Strong
- Head of Production – Kurt Kulas
- Producer – Susan Rabuet
- Executive Director – Tom Downey
- Account Manager – Tony Volante
- Project Manager – Nataly Condit
PRODUCTION COMPANY: Local Boy
Director – The Dekka Brothers
COLOR: Local Boy
Colorist – Patrick Sexton
SOUND: Blend Productions
Sound Mix – Jason Kuehn
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