The Cannes Lions International Festival of Creativity kicked off today by announcing the first winners in several categories: Health & Wellness, Outdoor, Pharma, Print & Publishing, and Audio & Radio Lions.
Simon Cook, CEO of LIONS, expressed excitement at the beginning of the festival’s 71st year, stating, “As we kick off the 71st year of Cannes Lions, we couldn’t be more excited to share the first round of winners across Monday’s Lions. I’d like to thank the Jurors who have joined us from all around the world to generously provide their wisdom, time, and energy to choose the best creativity our industry has to offer.”
Outdoor Lions
Celebrating creativity experienced out of home, received 2053 entries, awarding 57 Lions: 10 Gold, 18 Silver, and 27 Bronze.
Two Grands Prix awarded:
Magnum Ice Cream campaign ‘Find Your Summer’ by LOLA Mullenlowe, Madrid, Spain.
‘Adoptable by Pedigree’ by Colenso BBDO, Auckland, New Zealand.
Outdoor Jury President, Marco Venturelli, commented, “For the two Grands Prix I’ve asked my wonderful Jurors to split their tired brains in two. On one side looking for how a beautifully crafted picture and perfectly formulated wording can still make us crazy jealous. On the other, to search for a sign of what the future of Outdoor may hold. Long live Outdoor.”
Print & Publishing Lions
Honoring creativity in circulation, received 734 entries, awarding 21 Lions: four Gold, three Silver, and 13 Bronze.
Grand Prix awarded to ‘Recycle Me’ for Coca-Cola by Ogilvy, New York, USA.
Print & Publishing Jury President John Raúl Forero remarked, “‘Recycle Me’ is a reminder of the power of simplicity, boldness, purity, and elegance in print advertising. In a world that often seeks to dazzle with technology, this campaign stands out by revindicating the classic print. It’s a Grand Prix-winning effort for a major brand that will undoubtedly be remembered for years to come.”
REELated:
Audio & Radio Lions
Celebrating creativity wired for sound, received 759 entries, awarding 23 Lions: four Gold, six Silver, and 12 Bronze.
Grand Prix awarded to ‘The Misheard Version’ for Specsavers by Golin, London, UK.
Audio & Radio Jury President Simon Vicars praised, “‘The Misheard Version’ by Specsavers is a brilliant example of creativity turned up to 11. A nationwide hearing test, disguised inside an iconic song. Creative to its core and recklessly ambitious in its execution. It powered business results and broke into culture. Thank you, Specsavers for making us laugh, for committing properly to this idea, and for making our Jury’s biggest decision an easy one.”
Health & Wellness Lions
Honoring creativity for personal well-being, received 1252 entries, awarding 38 Lions: five Gold, 14 Silver, and 18 Bronze.
Grand Prix awarded to ‘The Last Barf Bag’ for Dramamine by FCB Chicago, USA.
Health & Wellness Jury President Wendy Chan noted, “This Grand Prix-winning work showcases how a brand no matter its size can cut through the noise of a crowded market. It talks about the brand without mentioning it, by using light-heartedness, with an unexpected but relevant way in. It’s an example that will inspire all to push boundaries.”
Pharma Lions
Celebrating life-changing creativity, received 232 entries, awarding seven Lions: one Gold, two Silver, and three Bronze.
Grand Prix awarded to ‘Magnetic Stories’ for Siemens Healthineers by Area 23 New York (An IPG Health Network Company), USA.
Pharma Jury President Collette Douaihy said, “The best way to exemplify the power of creativity is by having a direct impact on people’s lives. The winning work did just that by producing audiobooks for children undergoing MRI scans, transforming a disorientating and frightening medical procedure into an engaging and immersive experience. The stories were meticulously crafted by renowned authors and sound designers to precisely sync each sound of the scan with exciting story moments, alleviating fear and enhancing the experience. This is storytelling at its best.”
Lions Health and United Nations Foundation Grand Prix for Good
Awarded to Impact BBDO, Dubai, UAE, for ‘Child Wedding Cards’ for UN Women.
Special Awards:
Healthcare Network of the Year:
FCB Health
Healthcare Agency of the Year:
AREA 23, an IPG Health Network Company, New York, USA
The winners of the Lions will be announced at the Award Shows taking place each evening throughout the Festival, from 17 to 21 June 2024. Stay with Reel 360 News for the winners.
Follow us on Facebook, X and Instagram
