The One Club for Creativity has unveiled the finalists for the prestigious ADC 104th Annual Awards, the world’s longest continuously running awards program recognizing global excellence in craft and innovation across advertising and design. Finalist work was selected from 40 countries, with a total of 772 entries moving forward to compete for Gold, Silver, Bronze Cubes, or Merit honors.
This year’s top-ranked agency finalist is Klick Health Toronto, leading with 39 nods, including standout campaigns like Café Joyeux’s “47,” KVI Brave Fund’s “Voice 2 Diabetes,” and Change the Ref’s “American Cancer Story.”
Close behind, FCB New York received 36 finalist honors, highlighted by 18 for AB InBev Michelob ULTRA’s “Lap of Legends” and 17 for Spotify’s “Spreadbeats.”
Other standout agencies and brands among the top contenders include:
- Serviceplan Germany Munich with 29 finalists for campaigns like Penny’s “Price Packs” and Anzen Health’s “855-HOW-TO-QUIT-(OPIOIDS)”
- Apple Cupertino with 22, including “AirPods Pro 2 Hearing Health”
- Rethink Canada with 17, including Molson Coors’ “See My Name”
- The New York Times Magazine (15)
- Scholz & Friends Berlin, Squarespace New York, and TBWA\Media Arts Lab Los Angeles (14 each)
- New York Magazine (13)
- Area 23 New York (12)
- Verizon New York (11)
All winners will be officially announced on May 14, 2025, during a gala celebration at Gotham Hall as part of Creative Week in New York City.
Now in its 15th year, Creative Week (May 12–16, 2025) is a premier annual event that brings together the global advertising and design community to recognize award-winning work and engage in conversations around the industry’s evolving landscape.
In addition to the ADC awards, Creative Week will also include:
- Young Ones Student Awards – May 12
- TDC71 Best of Discipline Exhibition – May 13
- Executive Creative Summit – May 15–16
- The One Show 2025 – May 16
- AI Creative Challenge (debut event) – May 15
To view all of the ADC 104th Annual Awards finalists, click below.
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