The Farmer’s Dog is bringing its mission to transform pet care into focus with a new national ad titled More Good Years, debuting today, Monday, December 22.
The spot celebrates the everyday moments dog parents treasure most, from playtime to mealtime, while delivering a clear and resonant message. The Farmer’s Dog’s fresh, human-grade food is “clinically shown to help dogs age well.” Rather than framing health through data or diagnostics, the film emphasizes what longevity really looks like in practice. More energy. More movement. More shared moments.
The campaign reinforces the idea that what we feed our dogs is one of the most meaningful investments we can make in their long-term health and happiness. It is not about adding years for the sake of numbers, but about preserving the quality of life along the way. Watch below:
Jonathan Regev, CEO and co-founder of The Farmer’s Dog, said the approach was rooted in both science and storytelling. “We grounded this campaign in our recent long-term study with Cornell University, which found that our fresh, human-grade food doesn’t just support dogs’ day-to-day nutrition needs–it helps them age better. Our goal has always been more than increasing a dog’s lifespan; it’s about extending health span. More Good Years is about making that tangible. Not with charts and clinical jargon, but with the moments that matter: the extra hike, the longer play session, the energy and vitality that allows our dogs to keep showing up for the moments that matter. That is what we’re all after.”
More Good Years is now running nationwide, continuing The Farmer’s Dog’s focus on pairing scientific credibility with emotionally grounded storytelling that reflects the real bond between dogs and the people who love them.
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