Football season is heating up, and Farm Rich is bringing bold flavor and big personality to game day with its newest advertising campaign, “Now We’re Cookin’.” Inspired by the charm of retro daytime talk shows, the work is designed to spice up snack time and spotlight the drama behind every delicious bite.
New TV and digital spots feature cozy couches, dramatic lighting, and a lively studio audience as families and couples navigate hilarious “Snackerventions” and snack-related surprises. The campaign features a mix of 30- and 15-second spots, each ending with one tasty truth: Farm Rich belongs on the table. Watch below:
“We wanted to bring a fresh look and a fun twist to game day snacking. Whether you are hosting a watch party or just craving something crispy and cheesy, Farm Rich is here to make sure your snack game is strong,” said Kelly Rabinowitz, Director of Marketing for Farm Rich.
Launching in time for the college football kickoff, the campaign will run throughout the season across the SEC Network, SiriusXM SEC Radio, and digital platforms, including Facebook, Instagram, and YouTube. Fans will also find Farm Rich at SEC rivalry games with live activations, giveaways, and a full fan experience at the SEC Championship Game in Atlanta, complete with fresh snacks and an air fryer toss challenge.
The campaign’s visual identity breaks from traditional snack advertising. With a retro-inspired set design featuring vibrant greens and warm lighting, “Now We’re Cookin’” stands out in a sea of red packaged competitors.
The bold aesthetic reinforces Farm Rich’s commitment to offering something refreshingly different in flavor and in personality. By blending nostalgic charm with modern energy, the brand invites consumers to rethink what frozen snacks can be: not just convenient, but craveable, memorable, and full of character.
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