FanDuel Casino is expanding its “Thrillionaires” universe. After launching the platform in July 2025 with the hero spot “Thrillionaires, Assemble,” the brand and its AOR Orchard are rolling out a new installment titled “Shopping for Thrills.”
The original work positioned FanDuel Casino as the home for players chasing next-level excitement and delivered measurable lifts in awareness and preference.
The new 30-second spot takes that energy to an unexpected place: a grocery store turned into a bumper-car arena. Using the surreal visual of bumper cars weaving through aisles, the spot turns everyday shopping into a metaphor for the adrenaline rush of FanDuel’s Rewards Club. The tone is bold and kinetic, leaning into the high-energy identity that defines the Thrillionaires platform. Watch below:
“This campaign builds on the successful ‘Calling all Thrillionaires’ platform, inviting players to join a vibrant community that celebrates the excitement of gaming on FanDuel Casino’s Rewards Club, where the thrill of play matters even more than the win,” said Dan Kenneally, Executive Creative Director at Orchard.
The work is live now across TV and social, continuing FanDuel Casino’s push to differentiate itself not just through gameplay but through a shared culture of thrill-seeking.
If the first chapter introduced the Thrillionaires, this one makes it clear they are here to play.
CREDITS:
TEAM CREDITS
BRAND: FanDuel Casino
- Daniele Phillips – Vice President of Casino Marketing
- Jessica Lee – Brand Strategy Director
- Tony Kim – Brand Manager
- Steve Giraldi – Executive Creative Director
- Mike Sweeney – Group Creative Director
- Edgar Gallardo – Group Creative Director
- Jay Machain – Associate Creative Director
- Sage Vega – Design Manager
- Brian Berk – Associate Creative Director
- Lindsey Cook – Broadcast and Content Production
- Jay Machain – Associate Creative Director
- Sage Vega – Design Manager
- Brian Berk – Associate Creative Director
- Lindsey Cook – Broadcast and Content Production
AGENCY: Orchard Creative
- Barney Robinson – Founder, Chief Executive Officer
- Laura Janness – Founder, Chief Strategy Officer
- David Kolbusz – Chief Creative Officer
- Jenn Pennington – Head of Production
- Lourdes Vasquez – Sr. Producer
- Dan Kenneally – Executive Creative Director
- Conor Dooley – Creative Director
- Perry Morton – Sr. Art Director
- Patrick Wells – Sr. Copywriter
- Kevin Igunbor – Sr. Art Director
- Nusrat Madraswala – Group Strategy Director
- Sharon Badger – Head of Account Management
- Jeff Winsper – Account Director
- Will Parker – Sr. Account Manager
PRODUCTION COMPANY: Biscuit
- Andreas Nilsson – Director
- Holly Vega – Executive Producer
- Emily Skinner – Line Producer
EDIT: Arcade
- Jeff Ferruzzo – Editor
- Sam Barden – Assistant Editor
- Andrew Cravotta – Sr. Post Producer
MIX: Barking Owl
- Mikayla Petersen – Mixer
- Jenna Pangilinan – Producer
POST: Parliament
- Krystle Timm – Executive Producer
- Aiste Akelaityte – Sr. Producer
- Keith Sullivan – Lead Flame Artist
BUSINESS AFFAIRS: Hailstorm
FDC SHOPPING FOR THRILLS PR PLAN
- Alice Isner – Group Director (East)
- Nnenna Odeluga – Sr Business Affairs Manager (East)
REELated:
Rover celebrates every pet quirk and tail wag in campaign
