Esurance offers free Dennis Quaid wrapping paper


Let’s be honest: holiday gifting can be painful. That’s why Esurance is making this holiday season easier by creating special gift-giving-type things that feature humorous yet honest messages letting loved ones, and kind-of, sort-of friends, know the real reason behind the gift they’re getting.

The limited-edition gift wrap, from Chicago-based Leo Burnett, includes first-of-its-kind wrapping paper with Esurance spokesperson Dennis Quaid’s face. They’re calling it “Surprisingly Painless Gifting,” because it’s simple and honest — just like their insurance. Beginning Monday, December 17, find all gift-packaging products here.

“I never know what to give around the holidays — usually I just settle for a DVD of one of my classics,” said likeable actor Dennis Quaid. “I’m sure you’ve been there, too. But now, you can give the gift of me, Dennis Quaid. Anyone can be in movies, TV shows and commercials, but to get your own wrapping paper? I really must be highly likeable.”

ALSO READ: Quaid makes commercial debut in new Esurance spot

In addition to wrapping paper with Dennis Quaid’s smiling face, Esurance is offering gifting materials such as tags, bags, boxes and cards, capturing the sentiment of holiday gifting with humorous yet honest statements printed across the products, for example:

“We’re work friends and I don’t know you that well, so here’s a gift card.”
“Pick out something nice and tell everyone it’s from me.”
“Before you open this, I’d like to remind you that you’re very hard to buy for.”
“I vaguely described you to the guy at the store and he told me to get you this.”

What does holiday gifting have to do with insurance? “Absolutely nothing, except for the fact that both can be a pain,” said Nancy Abraham, Vice-President, Integrated Marketing communications. “We recently set out on a mission to make the insurance experience surprisingly painless — simple to use, easy to understand and affordable. With the holidays approaching, we asked ourselves what else could we make surprisingly painless? The unanimous answer: holiday gifting.”

Where to Find Surprisingly Painless Gifting
On Monday, December 17, you can order the Surprisingly Painless Gifting accessories for free online, including shipping, at, while supplies last*.

Esurance also surprised holiday shoppers in Chicago at a pop-up with free packaging for their gifts using the Dennis Quaid wrapping paper. New Yorkers were also able to stop by a second pop-up experience at 61 W 23rd Street.

   Jonathan Adkisson, President
   Mark Pitchford, Chief Sales & Marketing Officer
   Nancy Abraham VP, Integrated Marketing Communications
   Brianne Safir – Manager, Integrated Marketing Communications
   Michele Jacobs – Senior Manager Public Relations
   Mira Dix – Senior Manager Public Relations
   Tammy Nguyen – Manager, Integrated Marketing Communications
   Kelsey O’Brien – Social Media Manager
   Jennifer Kurzman – Associate General Counsel
   Sheila Dunning — Corporate Counsel
   Nicholas Tompkins – Corporate Counsel
   Kerry Donoghue – Senior Editor, Integrated Marketing Communications
   Blair Cerny – Senior Visual Designer, Integrated Marketing Communications

Agency: Leo Burnett Chicago
   Brian Shembeda, EVP Creative Director
   Jeff Candido, SVP Creative Director
   Brian Siedband, SVP Creative Director
   Gordy Sang, SVP Creative Director
   Alex Fuller, SVP/Design Director
   Denis Giroux, SVP/Executive Producer
   Juan Woodbury, SVP/Executive Producer
   Peggy Walter, VP Celebrity Services Director
   Donna Varichak, VP/Director Print Production
   Chris Totzke, Associate Producer
   Debbie Myszynski, EVP Business Leadership
   Andi Kaufman, Senior Account Executive
   Arushi Kumar, Assistant Account Executive
   Eric Holubow, VP Strategy Director

Publicis Sapient
   Amanda Mearsheimer, Creative Director
   Kat Hale, Senior Art Director
   Blase Mnich, Senior Copywriter
   Emilie Johnson, Copywriter
   Liz Mamey, Art Director

MSL Chicago
   Lynsey Elve, Senior Vice President
   Michael Cowen, Senior Account Supervisor
   Lily Merritt, Account Supervisor
   Adam Ouellet, Senior Account Executive

Source: Esurance