Embrace Pet Insurance has selected GALE as its Integrated Agency of Record as the pet health insurer looks to accelerate growth and sharpen its position in an increasingly competitive category.
The New York-based agency, recently named Ad Age’s 2025 Business Transformation Agency of the Year, will lead paid media, influencer marketing, CRM, and creative for the brand. The partnership is designed to strengthen Embrace’s end-to-end communications strategy while driving customer acquisition and long-term loyalty.
Embrace, which provides health insurance coverage for dogs and cats nationwide, said the move supports its next phase of expansion as demand for comprehensive pet coverage continues to rise.
“We’re excited to partner with GALE as we enter Embrace’s next phase of growth,” said Gannon Jones, Chief Marketing and Growth Officer at Embrace. “Their integrated capabilities are helping us strengthen how we communicate Embrace’s value and grow customer loyalty, ultimately helping more pet parents receive trusted, reliable coverage.”
GALE CEO Andrew Noel said the agency will bring a performance-led, data-driven approach to the relationship. “We’re looking forward to partnering with Embrace as its Integrated Agency of Record,” Noel said. “Together, we’ll support Embrace’s ambitions with a cohesive, data-driven approach designed to drive growth.”
The appointment underscores continued consolidation in the pet insurance category, where brands are investing more heavily in integrated marketing strategies to stand out with pet parents seeking dependable protection.
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