Elite Media, a leading independent creative agency based in Harlem, NY, has ushered in a new era with the appointment of Gati Desai Curtis as its inaugural President. With a distinguished career spanning two decades, Desai Curtis brings a wealth of experience and expertise to guide the agency forward into its second decade.
Reporting directly to Christopher Crawford, the agency’s Founder & CEO, Desai Curtis’s arrival marks a significant milestone in Elite Media’s evolution.
“Elite Media is on a trajectory of growth and innovation, and we knew we needed the right leader to steer us into the future,” stated Crawford. “Gati’s unique blend of extensive agency experience coupled with her deep understanding of cultural nuances and commitment to diversity and innovation make her the ideal choice to lead our team. We’re thrilled to welcome her aboard and excited to see the impact of her leadership.”
Desai Curtis joins Elite Media from BBDO, where she served as EVP, Head of Product and Services, spearheading organic growth and driving success for notable clients such as American Red Cross, GE, Meta, and Starbucks. Her ability to integrate people, data analytics, consumer insights, and creativity has garnered recognition at prestigious industry awards including Cannes Lions, Pencils, and EFFIES.
REELated:
“As the industry undergoes profound shifts, agencies must align with their core values and target audiences,” remarked Desai Curtis. “I am honored to join Elite Media, a company that embodies authenticity, purpose, and a deep understanding of its clientele. Together, we will seize the tremendous opportunities ahead and propel the agency to new heights.”
Established in 2013 as a Black-owned content collective, Elite Media has earned acclaim for its innovative campaigns that leverage cultural influences and partnerships to drive brand success. With a focus on serving millennials and multicultural consumers, the agency has achieved remarkable growth, earning accolades from prestigious awards programs including The Telly Awards and the American Advertising Awards. Elite Media’s esteemed client roster includes NASA, TIME, the Department of Health and Human Services, and Sony Pictures.
The appointment of Gati Desai Curtis as President heralds a new chapter of excellence and innovation for Elite Media, reaffirming its commitment to delivering impactful, culturally resonant campaigns in the years to come.
Reel 360 News wishes Gati the best of luck at Elite.
Follow us on Facebook, X and Instagram
