The Vega Digital Awards have announced the Season 1 winners for 2025, commemorating its 10th anniversary with a record-setting season. With over 1,000 entries submitted from 26 countries around the world, this year’s awards showcased groundbreaking work across the digital landscape. Among the top honorees: Los Angeles-based Ela Road Films and Macaroni Entertainment, who received a Platinum Award for their Doritos Crash the Super Bowl campaign.
Ela Road’s win highlights the studio’s commitment to innovative storytelling and standout craftsmanship. The awarded project, written and directed by Colin Costello, brought together a powerhouse team including creative director Lily Kim, Macaroni Entertainment producer Christine Sclafani, and cinematographer David Navarro.
“We are so honored to win a Platinum Award from the Vega Digital Awards,” said Costello. “The entire team poured their hearts into creating something fresh, funny, and culturally resonant for the Doritos campaign. This recognition means the world to us. Next for me is a short proof-of-concept film called, The Long Dark Climb and my feature, Doppelgänger.” Watch the award-winning work below:
A Decade of Celebrating Digital Excellence
Now in its 10th year, the Vega Awards—organized by the International Awards Associate (IAA)—continues to recognize the visionaries redefining digital content and experiences. From immersive storytelling to brand innovation, Vega remains a barometer of what’s next in digital marketing and design.
“We are incredibly proud to recognize the achievements showcased in this year’s submissions,” said Thomas Brandt, spokesperson for IAA. “As we celebrate a decade of Vega, the winners have set a new benchmark in digital storytelling. Their creativity and clarity of purpose are reshaping the future of branding.”
A Global Jury and Global Impact
This season’s winners were selected by an esteemed international jury of industry experts, including:
- Klaus Sommer Paulsen, CEO & Founder, AdventureLAB
- Olivia Santilli, Partner, Cummins & Partners
- Aleksandr Volodkovich, UX/UI Product Designer, T-Bank
- Kushal Birari, Creative, Mother New York
- Xiaobi Pan, Lead Designer, Amazon
Each submission was evaluated through blind judging and industry-standard benchmarks, ensuring an impartial and merit-based competition.
Major Players and Global Brands
Season 1 of the 2025 awards saw participation from an impressive array of global companies and creative organizations. Entrants included:
- Pan Am Museum Foundation
- State Farm Insurance Company
- Crunchyroll
- Zeta Global
- AARP
- RTI International
- Academy of Art University
Additionally, many submissions were produced on behalf of global brands such as:
- The Pokémon Company International
- Moderna
- BIC Lighters (South Korea and Philippines)
- Nissan
- T-Mobile
- Carlsberg UZ
- Phoenix Labs
- Habit Burger
“These winners didn’t just create compelling digital work—they did so with intention and impact,” said Brandt. “Their work proves that purpose and performance can—and should—go hand in hand.”
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