eBay is launching “eBay Stories,” a new global brand campaign that celebrates the personal stories and passions behind every purchase on the marketplace. Built with eBay’s global creative agency JOAN, the work aims to bring back the joy of discovery by reminding viewers that every find carries meaning.
In today’s world, shopping has become overly convenient, generic, and sterile – a passive, uninspired experience, stripped of the meaning and excitement it once carried. “eBay Stories” counters this by showing how every item discovered on the marketplace holds a story that makes it more special, personal, and worth having.
“This campaign answers the question, ‘Why eBay?’ by celebrating the fun of shopping on our marketplace,” said Emily O’Hara, eBay’s Global Head of Brand and Media. “It is about that winning feeling when you score a deal, find exactly what you were looking for, or successfully sell an item you no longer need. The insight comes to life through stories of people’s wins. What you buy and sell on eBay means more because it comes with a story that makes it more special, rare, and personal.” Watch below:
“eBay Stories” builds on the global brand platform Things. People. Love, positioning eBay as a home for passions and signaling the company’s continued evolution as a global e-commerce leader.
The campaign runs across television, digital, out-of-home, radio, and social media in the United Kingdom, the United States, and Germany, with dedicated creatives for Fashion, Motors, and Collectibles.
The rollout began in the United Kingdom on September 22. The United States launch begins today across all categories, with new Fashion and Motors assets arriving on October 6 that feature Aimee from The Cast influencer program. Germany follows on October 8.
CREDITS:
BRAND: eBay:
- Emily O’Hara, VP, Global Head of Brand & Media
- Kate Green, Brand Director, US
- Kseniya Kripalani, Head of Brand Marketing, US Fashion
- Rex Yulo, Head of Brand Marketing, US Motors
- Nina Louie, Head of Global Brand Creative
- Kira Moller, Director, Head of Global Marketing Planning and Operations
- Tracey Freeden, Head of Global Program Management
- Pari Boorer, Senior Manager, Marketing Operations
- Amanda Miller, Head of Brand Copy
- Daryl Domingo, Associate Creative Director, Motors
AGENCY: JOAN
- Jaime Robinson, Co-Founder, Global CCO
- Lisa Clunie, Co-Founder, Global CEO
- Adrian Goodgoll, Global Managing Partner
- Craig Love, Global Executive Creative Director, eBay
- Laura Ferguson, Global Executive Producer
- Emily Waite, Global Group Strategy Director
- Michael Gusman, Creative Director
- Amanda Younger, Creative Director
- Diego Zelaya, Associate Creative Director
- Kelsey Farman, Associate Creative Director
- Valentina Vergara, Associate Creative Director
- Hannah Brady, Associate Creative Director
- Charlie Higgins, Associate Creative Director
- Parker Lee, Senior Art Director
- Ash Prentice, Senior Art Director
- Tim Van Der Mee, Senior Copywriter
- Giselle Lucero, Senior Art Director
- Vika Randrup, Art Director
- Anjela Freyja, Creative Director, Design & Brand
- Casey Michael, Senior Designer
- Lizzie Haberman, Executive Producer
- Jay Jenkins, Senior Producer
- Kash Blagrove, Producer
- Jordin Rocchi, Producer
- Emily Cunningham, Producer
- Becky Wells, Producer
- Emily Pugliese, Account Director
- Jimmy Gordon, Account Supervisor
- Charley Cobbin, Executive Communications Strategy Director
- Spice Walker, Strategy Director
- Skylar Borucke, Director of Influencer + Talent
- Emma Lifton, Associate Director, Influencer + Talent
- Giordanna Easley, Influencer Manager
- Grace Gandolfo, Senior Project Manager
- Lauren Kosche, Senior Project Manager
- Kara Driscoll, Senior Business Affairs Manager
PRODUCTION COMPANY: Biscuit
- Los Perez, Director
- Shawn Lacy, Founding Partner
- Andrew Travelstead, Executive Producer
- Sean Moody, Head of Production
- Pete Vitale, Line Producer
PRODUCTION COMPANY: SMUGGLER:
- rubberband., Director
- Patrick Milling-Smith, Co-Founder
- Brian Carmody, Co-Founder
- Andrew Colón, COO
- Sue Yeon Ahn, Managing Director
- Jaclyn Larson, Executive Producer
- Manny Caston, Line Producer
EDIT: The Den:
- Tobias Suhm, Editor
- Christjan Jordan, Editor
- Jennifer Mersis, Executive Producer
- Raná Martin, Executive Producer
EDIT: Church Editorial
- Armen Harootun, Editor
- Elyse Robinson, Head of Production
- Lexi Stearn, Managing Director/EP
VFX: JAMM:
- Jake Montgomery, VFX Supervisor
- Asher Edwards, Executive Producer
- Ashley Greyson, Executive Producer
MUSIC: DayDreamer
- Freya Hewitt, Executive Producer
- Cat Hammond, Producer
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