East meets West as Crowe PR expands

(clockwise: Benson, Benz, Kirkland, Breneman)

Crowe PR, an integrated national public relations agency specializing in consumer goods, healthcare technology and hospitality brands, announced this year’s expansion of its East Coast presence with four key hires.

Client leads Lexi Kirland and Natalie Breneman joined Crowe’s account services as senior account manager and account manager, respectively, while media experts Kellie Benz and Alyssa Benson joined the firm as senior media specialists.   

These new hires expand Crowe’s footprint across the East Coast, adding North Florida, Washington D.C., Nashville and North Carolina markets, further reflecting the agency’s continued growth and commitment to hiring the best talent and supporting CPG, healthcare technology and hospitality clients and industries in the US and globally.  

“Hiring top talent continues to be a key pillar of our vision at Crowe,” said Crowe PR Founder and CEO Anna Crowe. “And while we’ve represented and partnered with national brands since inception, we’ve found great value in having experienced teams across the country, especially in key growing markets for our clients. All four of these talented women have already made a significant impact on our agency and our customers, and we look forward to this continued growth trajectory, ensuring we provide exceptional client service and industry-leading ROI.”   

Lexi Kirkland

Florida-based Lexi Kirkland serves as a senior account manager, lending her expertise by leading key campaigns for clients across healthcare, hospitality and consumer goods verticals. With over seven years of agency and in-house experience, including two years at Wolfson Children’s Hospital, Kirkland provides a strategic eye to each account she oversees.   

Kellie Benz

Hailing from Tennessee, media strategist Kellie Benz is responsible for media strategy and securing editorial placements through creative storytelling and outreach. Benz has more than four years of public relations and marketing experience with an emphasis in content creation, brand management and media relations.  


Natalie Breneman

Washington, D.C.-based Natalie Breneman serves as an account manager with Crowe PR. In her role, Breneman leads and supports key hospitality and consumer goods accounts, as well as special projects with a keen eye for detail and media results that move the needle. Breneman has over four years of experience in public relations and marketing, including three years with the Charlotte Hornets.   

Alyssa Benson

Residing in North Carolina, Alyssa Benson serves as a senior media specialist at the firm. Benson engages media audiences across the country daily through creative pitch angles and the coordination and facilitation of interviews across several client verticals. Benson joins Crowe PR with four years of experience and previously served as media relations specialist for the Samaritan’s Purse.   

Reel 360 News wishes Alyssa, Lexi, Natalie and Kellie the best of luck at Crowe.

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