Electronic Arts (EA) and Mother Los Angeles have joined forces once again, this time for the launch of Battlefield REDSEC, the first-ever free-to-play entry in the iconic Battlefield franchise.
Following the record-breaking success of Battlefield 6, which debuted on October 10 to critical and commercial acclaim, EA continues to expand its universe with REDSEC, a fast-paced, squad-based combat experience rooted in the franchise’s legendary “all-out warfare” DNA.
The new global campaign serves as both a rally cry and tribute to fans who have shaped Battlefield’s legacy for over two decades. The live-action film captures players across the world — from offices and construction sites to classrooms and cafés — who instantly drop everything the moment they hear the unmistakable Battlefield theme. What follows is a cinematic cascade of fans mobilizing, connecting, and diving into the game’s new free-to-play arenas. Watch below:
“REDSEC is the ultimate free-to-play combat destination built on Battlefield’s iconic DNA,” said Kyle Peterson, Senior Director, Global Brand for EA on Battlefield. “It was only fitting to use our legendary theme song as a rally cry — a sound that’s instantly recognizable to millions of players and a call to squad up for this next evolution of the franchise.”
Over its 20-year history, Battlefield has maintained one of gaming’s most enduring musical signatures — a theme melody so embedded in fan culture that countless recreations, remixes, and parodies have surfaced across the globe.
“We wanted the film to feel like a love letter to the Battlefield community,” said Joey Johnson and Shelby Tamura, Creative Directors at Mother LA. “Reimagining the theme, filling the spot with Easter eggs for die-hard players — it became a genuine celebration of everything fans have built around this game.”
The new film follows EA and Mother LA’s recent live-action launch campaign for Battlefield 6, which starred Zac Efron, Jimmy Butler, Morgan Wallen, and Paddy Pimblett, and helped propel the game to record-breaking success.
With Battlefield REDSEC, EA continues to expand the franchise into new territory, blending the cinematic intensity and tactical team play that fans love with a global, accessible platform designed for the next generation of players. And that’s why it’s our REEL AD OF THE WEEK!
CREDITS:
BRAND – Electronic Arts
AGENCY – Mother in NY & LA
PRODUCTION – Lions TV
PROADUCTION COMPANY – Imperial Woodpecker
- Director – Simon McQuoid
PRODUCTION – OPEN DOME
POST/ VFX – Framestore LA
POST / VFX – Trafik
EDIT – Trim Editing
MUSIC/SOUND – Walker Music
MUSIC/SOUND – Lime Studios
MUSIC/SOUND – Source Sound
Colin Costello is the West Coast Editor of Reel 360 News. Contact him at colin@reel360.com or follow him on Instagram at @colin_francis_costello
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