Dunkin’ is serving up something wicked good this season. To celebrate the highly anticipated Universal Pictures film Wicked: For Good (in theaters November 21), the brand is infusing everyday Dunkin’ runs with a little Oz-inspired magic. Because this November, even Oz runs on Dunkin’.
Launching nationwide today, the Dunkin’ x Wicked collaboration brings together two cultural icons: the beloved Broadway-turned-blockbuster phenomenon and the coffee brand America runs on. Fans can enjoy all-new creations like the Wicked Green Matcha, Wicked Pink Refresher, and Wicked MUNCHKINS, along with limited-edition pink-and-green merch inspired by Glinda and Elphaba’s dazzling world.
A Dunkin’-Fied “End Credits Scene”
To mark the collab, Dunkin’ partnered with three-time Oscar nominee Cynthia Erivo (Elphaba) and Emmy and SAG nominee Jonathan Bailey (Fiyero) for a cheeky behind-the-scenes short titled “The End Credits Scene.”
Between takes, the two stars dream up a hilariously over-the-top crossover where Dunkin’ meets Oz — complete with improvised props, MUNCHKINS wordplay, and Erivo’s perfectly timed line: “I didn’t just fly…I ran on Dunkin’!” While the scene won’t make the final cut of Wicked: For Good, the spot captures pure Dunkin’ spirit — playful, cinematic, and brimming with fan energy. Watch below:
“Wicked: For Good is a stunning blend of heart, music, and imagination,” said Jill Nelson, Chief Marketing Officer at Dunkin’. “Partnering with a story that means so much to fans everywhere gave us a chance to have fun with our own world, too. The result is a collaboration that’s playful, creative — and, in true Boston fashion, wicked good.”
Meet the Dunkin’ x Wicked Menu
- Wicked Green Matcha: An emerald-hued Iced Matcha Latte with brown sugar and toasted almond flavors, fit for the green girl herself.
- Wicked Pink Refresher: A sparkling, strawberry-dragonfruit-blueberry blend that channels Glinda’s effervescent charm.
- Wicked MUNCHKINS® Donut Hole Treats: Old-Fashioned Glazed MUNCHKINS® in pink and green, because there’s no place like the donut case.
Limited-Edition Dunkin’ x Wicked Merch
For fans who want to take a little piece of Oz home, Dunkin’ is releasing limited-edition merch available today at select locations:
- Wicked 10-Count MUNCHKINS Tin ($9.99 with MUNCHKINS® purchase): A collectible keepsake featuring Glinda and Elphaba’s silhouettes.
- Dunkin’ x Wicked Tumbler ($22.99): With both pink and green reusable straws — a nod to the film’s iconic duo.
- Straw Buddy & Topper Set (4-Pack, $16.99): Two Elphaba designs (broom + hat) and two Glinda designs (wand + crown).
- Cup Sleeves ($6.99): Printed in Elphaba green and Glinda pink, each with character silhouettes — perfect for dressing up your daily coffee run.
As Wicked: For Good prepares to cast its spell on theaters worldwide, Dunkin’ invites fans to celebrate in style — one sip, snack, and smile at a time.
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