Dunkin’ is kicking off 2026 with a menu glow-up that leans hard into protein, pop culture, and value. The brand has officially added Protein Milk to its lineup, rolling it out across new Protein Refreshers and Protein Lattes designed to fit seamlessly into the drinks guests already order. No powders. No chalky aftertaste. No lifestyle overhaul required.
At the center of the push is Protein Milk itself, a creamy add-in that delivers 15 grams of protein in a medium drink and can be swapped into coffees, lattes, matcha, and Refreshers without altering flavor. Standout menu additions include Megan’s Mango Protein Refresher, a tropical sip developed in collaboration with the artist, along with a Strawberry Protein Refresher, Caramel Chocolate Iced Protein Latte, Almond Iced Protein Matcha Latte, and an Iced Protein Latte with Dunkin’s first-ever Sugar-Free Vanilla syrup.
To put some heat behind the launch, Dunkin’ teamed up with creative partners Artists Equity and three-time GRAMMY Award winner Megan Thee Stallion, introducing a new campaign titled Dunk N’ Pump. The spot casts Megan as “Pro-Tina,” a playful riff on her alter ego, leading a jazzercise-inspired workout fueled by Dunkin’ Protein Refreshers and set to an original track created exclusively for the brand. It’s high-energy, self-aware, and very Dunkin’. Watch the 60-second spot helmed by Six-Twenty-Six director Luke Orlando below:
“Teaming up with Dunkin’ to bring my new Mango Protein Refresher to life has been such an exciting experience and I can’t wait for the Hotties to try it,” said Megan Thee Stallion. “Whether you’re drinking it to boost your fitness routine or just to power through a busy day, it’s the perfect drink for any occasion.”
“We saw protein milk as a natural way to give our guests more flexibility in how they enjoy the Dunkin’ menu throughout the day,” added Jill Nelson, chief marketing officer at Dunkin’. “Protein Milk tastes great across coffee, lattes and refreshers without changing the flavors guests already love, and we’re excited to support the launch in unexpected ways.”
Beyond protein, Dunkin’s winter refresh brings new drinks and bites, including the Caramel Chocolate Shakin’ Espresso, Cocoa Cloud Latte, Berry Moonlight Daydream Refresher, Golden Chocolate Donut, and the return of Sweet Black Pepper Bacon. There’s also a new $5 Meal Deal pairing a Wake-Up Wrap, hash browns, and a medium coffee.
The brand is also launching Dunk N’ Pump Collection: “a retro-inspired workout apparel collection tied to the campaign, available exclusively at DunkinRunsOnMerch.com.”
Layer in Dunkin’ Rewards offers, bonus points, and protein-focused promos through February, and it’s clear the brand is starting the year with momentum. Protein may be the headline, but this is classic Dunkin’: familiar favorites, smart collabs, and just enough pop culture swagger to keep things moving.
CREDITS:
BRAND: Dunkin’
AGENCY: Artists Equity
- Chief Executive Officer: Ben Affleck
- Chief Creative Officer: Matt Damon
- Chief Operating Officer: Dillon West
- Chief Financial Officer: Karen Willaman
- President: Josh Jefferis
- President: Brandon Drew Jordan Pierce
- Executive Creative Director: Jason Karley
- Creative Director: Razieme Iborra
- Associate Creative Director: Zoe Greenblatt
- Art Director: Jeremiah Fuentes
- Designer: Vivian Naranjo
- Designer: Jessica Raddatz
- Head of Production: Sean Patrick Kelly
- Producer: Chris Kyriakos
- Producer: Chris Wood
- Brand Director: Jake Wilmink
- Brand Manager: Kenzie Morsey
- Brand Manager: Spencer Stabler
- Partnerships: Chay Carter
- Partnerships: Clementine Callaway
PRODUCTION COMPANY: SixTwentySix
- Director: Luke Orlando
- Creative Director: Sophee Loftus
- Director of Photography: Santigo Gonzalez
- Line Producer: Rich Salamone
- Production Supervisor: Stacy Lamotte
- 1st Assistant Director: Ev Salomon
- Post Production Supervisor: Alexander Ramos
Production SERVICE: Canvas Casting
POST/VFX: Company 3 New York
- Flame Lead: Wensen Ho
- Flame Artist: Jason Frank
- Colourist: Bryan Smaller
- Executive Producer: Connor Callaghan
- Producer: Brian Buxton
- Producer: Paula Jiménez
- Producer: Cameron Higaravathn
EDIT: Church Edit
- Editor: Emelie Aubry
- Edit Assistant: Jacob Bottoff
- Edit Assistant: Logan Tarter
- Edit Assistant: Colin Edelman
- Founder: Mah Ferraz
- Head of Production: Elyse Robinson
- Executive Producer: Lexi Stern
- Producer: Lauren Johnson
MUSIC: Barking Owl
- Sound Mix: Matt Keith
- Executive Producer: KC Dossett
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