March Madness is more than just buzzer-beaters and bracket busters—this year, it’s also about building confidence and smelling great while doing it. Dove Men+Care, the official personal care partner of the NCAA Men’s Final Four, has recruited Duke standout and future NBA star, injured 76ers’ rookie Jared McCain, to lead its latest campaign, reinforcing a simple but powerful message: Care changes everything.
In partnership with Edelman, Dove Men+Care is showcasing how grooming routines can go beyond soap and deodorant—they can shape confidence, mindset, and performance. Whether it’s game day or a recovery day, McCain is all in.
“Basketball is as much about preparation as it is about skill,” says McCain. “When I feel my best, I perform my best. Dove Men+Care keeps me fresh, confident, and ready—on the court and off.”
The campaign isn’t just about products—it’s about lifestyle. Dove Men+Care is showing up big this tournament season, with immersive experiences at Fan Fest and throughout Final Four weekend to spotlight the brand’s deodorants and cleansers. It’s all part of their mission to help men take self-care seriously—and enjoy doing it.
To bring their “Care Changes Everything” message to life, Dove Men+Care is also sending 10 top content creators on a curated Final Four journey in San Antonio, featuring:
High-intensity workouts and luxe spa treatments
Behind-the-scenes access at Dove Men+Care activations
Game day experiences inside the arena
A private brunch with Grant Hill and a meet-and-greet with Shaquille O’Neal
Not your average influencer trip.
“Men deserve products that support their grooming journey with real performance and real care,” said Sarah McLaren, Head of Body Cleansing Marketing Performance & Operations, Dove Men+Care. “This campaign is about more than hygiene—it’s about showing how care builds resilience and success.”
Throughout the tournament, fans can follow along on social using @DoveMenCare and the hashtag #DoveMenCare. Just don’t be surprised if you suddenly feel inspired to upgrade your self-care game.
Because as Dove Men+Care sees it, even future MVPs need a good shower routine.
March Madness is more than just buzzer-beaters and bracket busters—this year, it’s also about building confidence and smelling great while doing it. Dove Men+Care, the official personal care partner of the NCAA Men’s Final Four, has recruited Duke standout and future NBA star, injured 76ers’ rookie Jared McCain, to lead its latest campaign, reinforcing a simple but powerful message: Care changes everything.
In partnership with Edelman, Dove Men+Care is showcasing how grooming routines can go beyond soap and deodorant—they can shape confidence, mindset, and performance. Whether it’s game day or a recovery day, McCain is all in.
“Basketball is as much about preparation as it is about skill,” says McCain. “When I feel my best, I perform my best. Dove Men+Care keeps me fresh, confident, and ready—on the court and off.”
The campaign isn’t just about products—it’s about lifestyle. Dove Men+Care is showing up big this tournament season, with immersive experiences at Fan Fest and throughout Final Four weekend to spotlight the brand’s deodorants and cleansers. It’s all part of their mission to help men take self-care seriously—and enjoy doing it.
To bring their “Care Changes Everything” message to life, Dove Men+Care is also sending 10 top content creators on a curated Final Four journey in San Antonio, featuring:
High-intensity workouts and luxe spa treatments
Behind-the-scenes access at Dove Men+Care activations
Game day experiences inside the arena
A private brunch with Grant Hill and a meet-and-greet with Shaquille O’Neal
Not your average influencer trip.
“Men deserve products that support their grooming journey with real performance and real care,” said Sarah McLaren, Head of Body Cleansing Marketing Performance & Operations, Dove Men+Care. “This campaign is about more than hygiene—it’s about showing how care builds resilience and success.”
Throughout the tournament, fans can follow along on social using @DoveMenCare and the hashtag #DoveMenCare. Just don’t be surprised if you suddenly feel inspired to upgrade your self-care game.
Because as Dove Men+Care sees it, even future MVPs need a good shower routine.
