While Doritos has been a Super Bowl fixture for more than two decades, this year the brand is bringing a whole new dimension to gameday with the highly anticipated return of Doritos 3D Crunch.
To mark the occasion, Doritos, one of the flagship brands from PepsiCo’s Frito-Lay division, today debuted its Super Bowl campaign, #FlatMatthew, with a cliff-hanging teaser that leaves fans guessing who exactly the commercial’s secret star could be.
Fans can get a first glimpse of the commercial in a teaser video Doritos dropped today. The TVC, which features Jimmy Kimmel introducing his mysterious talk show guest to a shocked Mindy Kaling. “Did you see him backstage? He’s got a whole new look. Like a look that no one’s ever had before,” says Kimmel to Kaling referring to the mystery star. Watch below:
“I couldn’t be more thrilled to introduce this campaign to the world and see fans’ smiles,” said Rachel Ferdinando, SVP and Chief Marketing Officer, Frito-Lay North America. “With the launch of our biggest innovation in a decade in new Doritos 3D Crunch, we wanted to share in a big way. To be able to showcase this breakthrough product on the Super Bowl with the help of the incredible Jimmy Kimmel and Mindy Kaling is awesome. I can’t wait to reveal our third mystery character in the story.”
Super Bowl Icon Status
Doritos has become a recognized staple of Super Bowl advertising with some of the most memorable commercials in Super Bowl history, including bringing fans never-before-seen music collaborations like last year’s “The Cool Ranch” or the Crash the Super Bowl era, which saw countless consumer-created Doritos ads rank No. 1 on numerous polls.
And of course, Doritos 3D’s original Super Bowl ad debuted in 1998 with the memorable “Laundromat” commercial starring actress Ali Landry. “Laundromat” helped bring the new three-dimensional shape and flavor to households across the country — making 3D’s one of the brand’s most successful product innovations in history.
Doritos 3D Crunch
After years of clamoring on social media, popular petitions, and celebrity endorsements, one of the most sought-after snacks in Frito-Lay history just made a triumphant return — updated for a new generation. Doritos 3D Crunch is another level version of the original Doritos 3D’s introduced in the late 1990s to immense fanfare.
The snack brand is ushering back the same great product and iconic three-dimensional shape, available in two new bold flavors: Spicy Ranch and Chili Cheese Nacho.