Ryan Reynolds dons his Deadpool persona to team up with ’70s Wonder Woman Lynda Carter in his annual holiday campaign for Toronto’s SickKids Hospital.
The festive spot, brimming with nostalgia and Reynolds’ signature humor, encourages donations to eliminate childhood illnesses in a fun, R-rated-meets-family-friendly twist.
The ad opens with Deadpool and his pint-sized sidekick, Kidpool, perched on a snowy rooftop. Their mission? To “eliminate sick kids” — a phrasing Kidpool hilariously questions until Reynolds clarifies their aim is to eliminate sickness through donations.
Enter 73-year-old Lynda Carter (still looking wonderful), who makes a grand appearance to help the duo bridge their edgy superhero personas with the campaign’s wholesome cause. Known for her iconic Wonder Woman twirl from her 1970s TV series, Carter gamely attempts her magical transformation — only to end up in the campaign’s infamous ugly sweater. Watch below:
The blend of self-aware humor and heartfelt messaging comes from Reynolds’ Maximum Effort and Really Original, with Bryan Rowland directing. This cross-generational pop-culture mashup is filled with meta-jokes and callbacks that will delight fans young and old, making it a standout appeal for a worthy cause.
To join Deadpool, Wonder Woman, and Kidpool in their mission to fight sickness, visit the SickKids website to donate.
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