Have you tasted Dat’suma IPA Beer? Apparently, it’s a special New Orleans craft beer from Faubourg that uses local oranges called Satsumas in the brewing process.
In a fun new campaign, PeterMayer Advertising has just launched multiple Dat’suma billboards around New Orleans. The hook – every billboard is positioned to capture local ‘sunshine in every can’.
“Dat’suma IPA Beer is a special summer beer from Faubourg that uses local oranges called Satsumas in the brewing process. The challenge was to get beer-loving locals to organically notice the sun setting into a glass without prompting and for them to share in social media. One board was placed right near an outdoor bar that served Dat’suma,” noted Chief Creative Officer, Matt Kuttan.
The creative and media teams were actually able to to position the billboards facing east in order to show the sun literally set into the glass. Look at the timelapse video below:
“We had the idea of working with Jordy and Geoffrey to get the billboards facing east (sun sets in the west behind it) so we could literally show the sun set into the glass,” Kuttan proudly added.
Kuttan shared that the team had to act quickly because the earth’s rotation allowed the billboards to only be lined up correctly with the sunset for two weeks.
CLIENT: Dat’suma IPA Beer
- Creative: Fernanda Burgel, Margot Bienvenu, Barrett MacGowan
- CCO: Matt Kuttan
- Account: Adam Blankenship
- Production: Greg Johnson
- Media: Jordy Luft, Geoffrey Fuglaar
VIDEO PRODUCTION AND EDIT: Fire On The Bayou
Colin Costello is the West Coast Editor of Reel 360. Contact him at [email protected] or follow him on Twitter at @colinthewriter1
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