Creative and media agency, Cutwater, is strengthening its leadership team with two key appointments. Amy Su joins as Creative Director, and Justin Juul takes on the role of Director of Social, as part of the agency’s continued expansion.
Su is a versatile artist and storyteller with a track record of leading fully integrated marketing campaigns on both the agency and brand sides. She brings a wealth of experience from her previous roles at companies such as Meta, DiMassimo Goldstein, Wunderman Thompson, Dentsu, and 215 McCann. Su’s career highlights include collaborations with major brands like Shutterstock, Oscar Mayer, LinkedIn, and the Bronx Zoo.
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Notably, she played a pivotal role in the success of Shutterstock’s “It’s Not Stock, It’s Shutterstock” campaign, which received recognition from prestigious industry awards such as The One Show, D&AD, AICP, Webby, Shorty, and New York Festival Advertising awards. Su looks forward to contributing her creativity to Cutwater’s mission of delivering outstanding creative work that drives results for clients while mentoring and learning from the talented team.
Juul, a content expert and experienced social media strategist, brings his unique perspective to Cutwater. He has a background in journalism and a passion for pop culture, music, art, and skateboarding.
His career includes developing and launching high-impact social activations for tech and entertainment sectors. He has successfully managed social media programs for renowned companies such as Google, Coinbase, and YouTube, with a focus on driving growth across various channels. Juul aims to ensure Cutwater’s work stands out in the crowded social media landscape, and he sees an opportunity to create fan armies for the agency’s clients.
REELated:
Su and Juul will work across Cutwater’s diverse client portfolio, contributing their expertise to the agency’s creative and social media efforts. These appointments follow the recent addition of Matt Allen as Group Account Director and Cutwater’s achievement of the creative and media agency of record title for Intuity Medical, Inc., a medical technology company.
Cutwater Founder and Chief Creative Officer, Chuck McBride, believes that distinctive campaigns require distinctive voices and sees Amy Su’s design aesthetic and Justin Juul’s social media expertise as valuable additions to the team. The agency continues to evolve and respond to industry trends while fostering meaningful discussions and delivering outstanding creative solutions.
Reel 360 News wishes Amy and Justin all the best at Cutwater.
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