Perdue chooses Colle McVoy as AOR

Colle McVoy has been selected as creative agency of record for Perdue Foods after a competitive review. The agency will lead creative strategy aligning with Perdue’s overall business strategy, creative, digital, and production for all Perdue Foods Consumer Business including PERDUE, PERDUE HARVESTLAND and PERDUE SIMPLY SMART brands. “We believe our chicken is the best tasting and highest quality … Continue reading “Perdue chooses Colle McVoy as AOR”

Colle McVoy named AOR for Northern Tool + Equipment

After a competitive review, Colle McVoy has been selected as Agency of Record for Northern Tool + Equipment, one of the nation’s leading retailers of high-quality tools and equipment for DIYers and professionals. The agency will partner with the company on strategy, creative, media, content and brand experience. “Colle McVoy is the ideal strategic and creative partner as … Continue reading “Colle McVoy named AOR for Northern Tool + Equipment”

Colle McVoy adds two ECDs to Creative Department

Our friends at Colle McVoy announced today that two new executive creative directors will help lead its creative department as the agency prepares for double-digit growth in 2022. Gil Muiños has joined the agency as executive creative director (ECD) and Dustin Black has been promoted to ECD. Both will help accelerate the agency’s growth and transformation by … Continue reading “Colle McVoy adds two ECDs to Creative Department”

Colle McVoy PSA promotes restorative American pastime

People are seeking restorative and responsible ways to enjoy the outdoors as COVID-19 continues to wear on Americans’ mental health. As a result, interest in fishing and boating has continued to grow amidst the pandemic. To raise awareness about the health and wellness benefits of fishing and boating while social distancing, the always responsible Colle … Continue reading “Colle McVoy PSA promotes restorative American pastime”

Cub Cadet, Colle McVoy take on the fans in new campaign

When Cub Cadet introduced its XT Enduro Series of lawn tractors in 2015, it was the most successful product launch in the company’s 60-year history. Over the past five years the tractor, which competes with John Deere and others, has racked up nearly 8,000 extraordinary and effusive five-star reviews.  When it came time to refresh the … Continue reading “Cub Cadet, Colle McVoy take on the fans in new campaign”

Colle McVoy targets Chicago for Jackson Hole skiing

In order to make a cold Chicagoan’s bus wait a little more pleasant, but still cold, Minneapolis agency Colle McVoy has created an out-of-home activation for Jackson Hole Travel & Tourism featuring unique bus shelters. How unique? Put this way, the shelters are guaranteed to give commuter a lift, because they’re ski lift. Jackson Hole … Continue reading “Colle McVoy targets Chicago for Jackson Hole skiing”

Vermont Creamery names Colle McVoy AOR

Award-winning Minneapolis agency, Colle McVoy, has been named agency of record for Vermont Creamery, makers of award-winning artisan butter and cheese and an independently operated subsidiary of Land O’Lakes, Inc. The assignment includes strategic planning, creative, design, media planning and buying, content strategy and consumer engagement. “When it was time to share the Vermont Creamery … Continue reading “Vermont Creamery names Colle McVoy AOR”

Colle McVoy names Aagaard new Talent Acquisition Director

Colle McVoy has announced that Ashley Aagaard has joined the agency in the new position of Talent Acquisition Director. Aagaard will lead the agency’s recruitment strategy in attracting and retaining talent for Colle McVoy and its branded practices Exponent PR and 10Thousand Design, as well as help foster its best-in-class, inclusive culture. Aagaard brings to … Continue reading “Colle McVoy names Aagaard new Talent Acquisition Director”

Periscope appoints Mike Caguin as Chief Creative Officer

Periscope is showing love toward their new Chief Creative Officer. The agency announced that Mike Caguin will join its team as CCO, effective February 14, 2022. Caguin will oversee the creative output of the agency, advance its creative, design and production departments, and support new business and agency marketing. Periscope operates under parent company Quad. Caguin has over … Continue reading “Periscope appoints Mike Caguin as Chief Creative Officer”

Anytime Fitness debuts “Real AF” platform

The world’s largest fitness brand and fastest-growing fitness club franchise, Anytime Fitness, has launched its new “Real AF” marketing platform as part of a bold operational strategy to deliver a holistic approach to fitness, health and wellness through authentic interactions between Anytime Fitness coaches and members, in person or via the Anytime Fitness mobile app. … Continue reading “Anytime Fitness debuts “Real AF” platform”

Cub Cadet shows grass is their turf in new study

Did you know that men are 11 times more likely than women to talk about their lawn? Somebody call Hank Hill? During this summer of social distancing, our grass has taken on more meaning. After all, we are spending way more time looking at them. In order to gain a greater understanding of the United … Continue reading “Cub Cadet shows grass is their turf in new study”

Forget finding your Happy Spot, try the Skippy Place

From time to time, it’s good to be reminded that no matter what you’ve got going on, you deserve to give yourself a little break. A little escape from reality. Even if it’s only for a moment. And even if it’s only with something as simple as a snack. Yaaas. The new campaign from Hormel … Continue reading “Forget finding your Happy Spot, try the Skippy Place”

Brands react after a weekend of Floyd protests

As America raged this past weekend, making it loud and clear that it has had enough of police brutality targeted at Black people, major brands, networks and ad agencies took to social media to make their stand against systematic racism which is rampant in the United States. Late Friday night, we reported that Nike was … Continue reading “Brands react after a weekend of Floyd protests”

Supercuts is ready to fix yours after #Quarantrim

Supercuts is doing their part to prevent the spread of COVID-19 with a temporary closure of their salons. People are taking matters (and scissors) into their own hands, cutting their own hair and posting it online. The results are… how do we put this delicately… Hilarious. A ray of sunshine against an otherwise cloudy sky. … Continue reading “Supercuts is ready to fix yours after #Quarantrim”