Crowe PR, a national public relations and digital agency, today announced its partnership with both Crystal Head Vodka and Rabbit Hole Spirits. The addition of the two brands expands the award-winning agency’s consumer client roster and spirits industry expertise.
And what better day than Halloween to announce spirits accounts?
Crystal Head Vodka, part of the Infinium Spirits portfolio, was founded with the creative spirit in mind by legendary actor Dan Aykroyd and renowned artist John Alexander. Its iconic skull bottle holds the brand’s ultra-premium vodka, which is crafted from only the highest-quality ingredients and is available in three expressions: Original, crafted from locally sourced Canadian corn, Aurora, crafted from English wheat and Onyx, crafted from Blue Weber agave.
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Each expression is additive and gluten-free, with zero sugar added and filtered seven times to ensure the premium taste drinkers deserve. Crowe PR will focus on thought leadership for the executive team, strategic communications, media relations, limited-edition product launches and event support.
“Crystal Head Vodka is an ultra-premium product, built on creativity,” said Noah Winterer, Director of Brand Marketing at Infinium. “We’re thrilled to partner with Crowe PR to amplify its incredible brand story and share all the exciting limited-edition products coming soon.”
Rabbit Hole Spirits, part of the Pernod Ricard portfolio and helmed by Kentucky Bourbon Hall of Fame Whiskey Maker Kaveh Zamanian, is an American whiskey and bourbon brand with a variety of modern, super-premium whiskies. Each expression is crafted from a one-of-a-kind recipe and harvested in extreme small batches to yield flavor like no other.
Award-winning spirits from the brand include Mary Dowling Whiskey, Dareringer Straight Bourbon Whiskey, Bespoke Gin, Liddel Vodka and more. Rabbit Hole also owns a distillery in Louisville, Kentucky, that is open for immersive tours where visitors can experience the entire process of crafting bourbon – from grain to bottle – unlike any other distillery in the country. The Crowe team is increasing awareness for the brand through media relations, thought leadership and overall strategic communication. It will also be coordinating influencer partnerships, brand activations and will provide event support.
“I’m looking forward to working with Crowe PR to expand our reach and introduce Rabbit Hole’s one-of-a-kind whiskies to new audiences,” said Zamanian, Founder of Rabbit Hole. “I’m certain that our partnership will bring our story and products to new drinkers.”
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“We are proud of the relationships we build with our clients, journalists and influencers and couldn’t be more thrilled to partner with both Rabbit Hole and Crystal Head Vodka,” said Anna Crowe, CEO and founder of Crowe PR. “Looking forward to getting more visibility for these two very cool and innovative companies and brands.”
Crystal Head Vodka and Rabbit Hole Whiskey join Crowe’s variety of spirits and RTD beverages accounts, including Skrewball Peanut Butter Whiskey, Mary Dowling Whiskey Company and Kove.
An integrated public relations and digital marketing agency, Crowe PR specializes in amplifying brand awareness and visibility for consumer goods, hospitality and healthcare and technology brands. The company’s core services include media relations, thought leadership, influencer marketing, social media and paid digital campaigns.
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